ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Apple and Dell, Supply Chain Management
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This 12 page paper looks at the supply chain of Apple Inc., focusing on the computers and the physical supply chain and compares it with Dell Inc. The paper gives some background to the companies and then looks at the way the supply chain operates upstream and the type of suppliers that are used as well as the management of the downstream supply chain. The bibliography cites 11 sources.
Filename: TEapcomsupply.rtf

APPLE COMPUTER AND SWOT ANALYSIS
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This 6-page paper provides an overview of Apple Inc.'s strengths, weaknesses, opportunities and threats, as well as recommendations. Bibliography lists 3 sources.
Filename: MTapplswot.rtf

Apple Computer Catching Up?
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A 10 page paper discussing Apple’s past performance and future outlook. Apple risks falling into total irrelevance in the personal computer market, particularly after the failure of the last few products it attempted to introduce. The line of “i” products have been well received among devotees, but they have not crossed many lines into Wintel territory. Apple will need to enhance its relevance in today’s market if it will break free of the niche label. Alternatively, Apple does very well as a niche player. It can be the best and be the leader there, and it likely should consider remaining there. Includes Five Force and SWOT analysis. Bibliography lists 7 sources.
Filename: KSappleFin.rtf

Apple Computer Inc
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A 10 page research paper that investigates Apple Computer, Inc. Current fiscal information is reported as well as setbacks the company has experienced and recent announcements Apple has made. A SWOT analysis is provided. Conclusions offer recommendations for Apple Computer to regain its image and market share. Bibliography lists 12 sources.
Filename: Apcomp.wps

Apple Computer Inc.
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An 18 page paper. Apple Computer changed the way the world looked at computers in the mid-1970s. This paper provides a brief history and overview of the company, Steve Jobs being replaced by John Scully only to have Jobs return to the company in its time of trouble. The computer hardware industry is discussed including the steps a company must take to be successful and the trends. This is followed by a discussion of the competition in the industry. Information technology and its role in product development at Apple Computer is then described and discussed. Apple's newest innovations are discussed as is its recent partnership with Sun and Ericsson. Data included. Bibliography lists 14 sources.
Filename: PGmacinf.rtf

Apple Computer Supply Chain Issues
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A 3 page paper answering the question, "How does Apple incorporate make-to-order, make-to-stock and assemble-to-order in its major products?" Apple does make- and assemble-to-order to a degree, but for the most part it is make-to-stock that is its focus. Bibliography lists 4 sources.
Filename: KSsupChnApple.rtf

Apple Computer’s Industry in 2002
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A 6 page paper based on Harvard Case 8-702-469. In many respects, Apple Computer has been the popular villain of personal computers, evoking strong responses from virtually all corners. Those who are loyal to Apple products are extremely loyal; those who are not do not regard them as serious machines capable of performing serious tasks. Apple’s management has been protective of the products since their inception, but in 2002 the time had come for Apple to acknowledge the fact that creativity exists outside of the Apple complex. The paper uses Porter’s five forces to analyze Apple’s industry and makes recommendations. Bibliography lists 6 sources.
Filename: KSmgmtApple2002.rtf

Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps

APPLE INC. AND LOGO
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This 3-page paper discusses the Apple logo and its effectiveness when it comes to advertising the company and its products. Bibliography lists 2 sources.
Filename: MTapplogo.rtf

Apple Inc. Business and SWOT Analysis
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This 8 page paper examines the company Apple Inc run by Steven Jobs. The paper looks at the performance of the company 2003 – 2006 and conducts a SWOT analysis to looks at the strengths, weaknesses, opportuntities and threats including consideration of the iMac brand and the iPod MP3 players. The bibliography cites 10 sources.
Filename: TEappinc.rtf