ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Swissair in the 1990s
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A 5 page paper discussing this Harvard case 794-152 explaining Swissair's alliances as the airline entered the 1990s. Swissair appears to be identifying proper growth areas of the world and likely shifts in business travel patterns. Its earlier alliance is one that has opened new territory for the airline. The one it anticipates with Delta and Singapore Airlines promises to be even more effective. Bibliography lists 1 source.
Filename: KSswissair.doc

Switzerland; Commercial Background Information
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When a business looks at expanding into of staring up on another country it requires background information on that country such as political and economic data. This 8 page paper considers political and economic data on Switzerland which would be useful to an potential foreign investor. The bibliography cites 6 sources.
Filename: TEswitzb.wps

SWOT ANALYSIS - BEST BUY
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This 5-page paper provides a SWOT analysis on Best Buy, the big box electroncs superstore. Bibliography lists 5 sources.
Filename: MTswotbb.rtf

SWOT ANALYSIS -- CAPITOL RECORDS
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This 6-page paper is a SWOT analysis of Capitol Records and EMI, its owner, as well as an overview of trends in the recording industry. Bibliography lists 3 sources.
Filename: MTcapswo.rtf

SWOT ANALYSIS -- DELL COMPUTER 2003
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This 6-page paper provides a SWOT analysis for Dell Computers. The paper also discusses part of Dell's history and the success of its direct-to-market model.
Filename: MTdelswo.rtf

SWOT ANALYSIS -- TRIBUNE COMPANY
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This 3-page paper provides a SWOT analysis (strength, weakness, opportunity and strength) of the Tribune Company. Bibliography lists 1 source.
Filename: MTswotri.rtf

SWOT Analysis for Nokia
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5 pages. This paper gives a detailed SWOT Analysis of Nokia. The SWOT Analysis analyzes the strengths, weaknesses, opportunities and threats of a company and each one of these will be discussed in the aspect of Nokia. Bibliography lists 5 sources.
Filename: JAnokias.rtf

SWOT Analysis of Boots
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This 5 page paper carries out a SWOT analysis on Boots the Chemist, looking at the strengths, weakness opportunities and threats that are faced by the company and the way in which they are responding. The bibliography cites 4 sources.
Filename: TEBoots2.rtf

SWOT Analysis of Emirates Airlines
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This 8 page paper looks at the financial position of Emirates Airlines using a SWOT analysis to examine at the strengths, weaknesses, opportunities and threats that the company faces financial. Issues covered include profit margins and efficiency and matter that relate directly to financial performance. The bibliography cites 5 sources.
Filename: TEEmAir1.rtf

SWOT Analysis of Glad
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Glad is a well know brand of Clorox, this 4 page paper conducts a SWOT analysis looking at the strengths weaknesses, opportunities and threats. Included in this are aspect such as the 4 P’s of the marketing mix; product, price, placement and promotion as well as financial considerations. The bibliography cites 6 sources.
Filename: TEgladcl.rtf