ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Susan Strasser's "Satisfaction Guaranteed : The Making Of The American Mass Market"
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5 pages in length. Susan Strasser's Satisfaction Guaranteed : The Making of the American Mass Market makes it easy to understand the growth pattern of consumerism that occurred throughout the twentieth century. From the beginnings of industrialism, through the modernistic era up until the self-seeking decades at century's end, Strasser provides the reader with a significantly better realization of just how clever and manipulative the mass marketing industry has been in order to obtain the target markets necessary for such advertising success. Bibliography lists 3 sources.
Filename: TLCMsMkt.rtf

Sustainability and Business
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This 7 page paper looks at the way in which sustainability is a current issue in management and the way it is developing and emerging in the commercial environment. Different approaches to sustainability and sustainable developed are discussed and examples of companies adopting various strategies are presented. The bibliography cites 11 sources.
Filename: TEbucsust.rtf

Sustainability Strategy at Wal-Mart
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This 5 page paper looks at the sustainability strategy at Wal-Mart considering it from a business perspective. The paper argues that in the past sustainability strategy has been half-hearted and that a new approach which demonstrates the way that environmental and business goals can be aligned is essential if the company wants to succeed in influencing its' suppliers and creating business opportunities in the long term. The paper is based on a case study supplied by the student. The bibliography cites 7 sources.
Filename: TEsuswal.rtf

Sustainable Business
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A 11 page paper in two parts. Part 1 discusses the environmental and practical tradeoffs of China's Three Gorges Dam in one page. Part 2 discusses factors affecting Shell Oil's involvement in sustainability in ten pages. Bibliography lists 12 sources.
Filename: KSenvSusDevel3.rtf

Sustainable Competitive Advantage at Federal Express
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A 4 page paper examining competitive advantage at FedEx. Harvard's Michael Porter has maintained for 25 years that the primary source of competitive advantage lies in choosing to compete in ways that competitors do not, and FedEx certainly has done that with its acquisition of Kinko's. With its unfolding remote printing services, FedEx is positioning itself to encourage customers to ship less paper in ways that can allow FedEx to profit from the shift. Bibliography lists 3 sources.
Filename: KSmgFedXsusCoAd.rtf

Sustainable development and The United Arab Eremites
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This 10 page paper looks at the concept and practice of sustainable development in a global context, including what it is, how it takes place and general attitudes and practice. The paper then considers the way that the UAE is adopting sustainable development policies and practices within the global context. The bibliography cites 13 sources.
Filename: TESDUAE1.rtf

Sustainable Development At Shell
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A 5 page paper based on a Harvard Case Study. This writer identifies problems from the case study and offers alternative solutions. Bibliography lists 1 source.
Filename: PGhvshl.rtf

SUSTAINABLE DEVELOPMENT AT SHELL: A CASE STUDY
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This 6-page paper is a case history about sustainable development at Shell Oil Company. The paper discusses the challenges facing Shell in trying to incorporate sustainable development (especially in getting employees on the same page) and focuses on some solutions to these challenges.
Filename: MTshestu.rtf

Sustainable Development in the Modern World; The Schumacher Society; Role Aims and Effects;
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This 25 page paper looks at the way the idea of sustainable development has risen on the public and corporate agenda along with the role the Schumacher Society. The paper considers why there was a need for an organisation and the way in which this society works by way of lectures and sponsorship. The use of education as well as the use of resources and emphasis on local economies becoming self sufficient is also considered. The bibliography cites 11 sources.
Filename: TEschums.wps

Sustainable Development; The Influence of the United Nations
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This 9 page paper looks at the contribution of the United Nations (UN) towards the development of the idea of ‘sustainable business practices’, evaluates the United Nations political influence and examines the different geographical and political agendas which have contributed towards the concept of sustainable development from this institution. The bibliography cites 8 sources.
Filename: TEUNsustd.rtf