ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Sumiko Ito
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This 5 page paper examines the Harvard case study of Sumiko Ito, a Japanese business woman that overcame gender and ethnic bias to achieve her career goals. The paper considers the extent that gender and ethnicity played in her career path and her self perception. The second part of the paper then considers how students may face similar barriers.
Filename: TEsumiko.rtf

Summary of “Rooms to Succeed”
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A 3 page paper summarizing the main points of an article appearing in the New York Times in 2004 and highlighting the development of the “ethnic niche businesses” with which specific groups of immigrants to the US have become associated. The author uses the mid-priced hotel business – dominated by Indian immigrants from the Indian state of Gujarat – as an example, but “ethnic niche businesses” also include diners, fruit stands and health care. Bibliography lists 1 source.
Filename: KSmgtEthNiche.rtf

Summary of "Choosing to Operate a Franchised Business"
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A 3 page paper summarizing "Choosing to Operate a Franchised Business" (KSbusFormFran.rtf). It excludes the introduction of the paper, but otherwise it follows that paper's outline. Bibliography lists 8 sources.
Filename: KSbusFrmFrnSm.rtf

Summary of "Flanking in a Price War"
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A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local grocery market in a short time. Bibliography lists 1 source.
Filename: KSeconPriceWar2.rtf

Summary of Enterprise Risk Management — Integrated Framework
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This 3 page paper summarizes the COSO document “Enterprise Risk Management — Integrated Framework” describing the way the framework operates and how it can be assessed. The bibliography cites 1 source.
Filename: TEcosofrm.rtf

Sun Care Industry; Porter Five Forces Analysis
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This 12 page paper examines the sun care industry in the UK using an in-depth Porters Five Forces model, looking at the position of the existing competition, the potential threat of new entrants the power of buyers and suppliers and the power of substitutes. The bibliography cites 10 sources.
Filename: TEsunp5f.rtf

Sun Microsystems / Workstations
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A 40 page research thesis that explores first the Workstation industry, then specifically Sun Microsystems. Sections regarding the industry as a whole include: an industry profile, competitors, comparisons of sales and net income of major players in the industry, an analysis of Porter's model and how it is used in the industry, and the importance of information technology to the industry. Sections focusing on Sun Microsystems include: a profile of the company, including its chief executive officers, financial performance over a five year period of time, their competitive strategy model, and an analysis of how they use information systems including the use of Wiseman's strategic option generator, a profile of the company's success factors and a final analysis of Sun in terms of business strategy and how well the company is positioned for the future. Tables, Charts and other Illustrations are included in this report. Bibliography lists 11 sources.
Filename: Sun.wps

Sunflower.Net: Adopting A More Participative Corporate Culture
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4 pages in length. Sunflower.Net adopted a more participative corporate culture that seems to have had a very beneficial impact. Included in their revamped approach is more open and accessible communication from all levels and a team learning mentality where the group is more beneficial as a whole than any single individual. Bibliography lists 3 sources.
Filename: TLCSunflowr.rtf

SunPower Case; Considering FDI in Brazil and UAE
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This 3 page paper answers questions set by the student concerning foreign direct investment. This includes defining FDI and looking at vertical and horizontal FDI, the levels of FDI in Brazil and the United Arab Emirates, and questions that the firm may want to ask regarding FDI patterns before determining international expansion plans. The bibliography cites 4 sources.
Filename: TEsunfdibuae.rtf

SUNSHINE DVD RENTAL AND CUSTOMER MANAGEMENT
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This 4-page paper examines the fictional company SUN SHINE DVD Rental Store and the best computer-based system to help the store better manage customers and inventory. Under discussion are inventory management systems and CRM. Bibliography lists 2 sources.
Filename: MTrelman.rtf