ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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AOL Latin America
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A 7 page paper discussing Ivey case 9B02M029. AOL Latin America made a series of missteps and appears always to have considered its own purposes rather than the customer's needs. Bibliography lists 6 sources.
Filename: KSmgAOLatinAm.rtf

AOL Time Warner
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This 8 page paper considers the history of AOL, the performance of the company prior and post merger, the strengths weaknesses opportunities and threats as well as the competitive position and overall trading and strategy trends in the company. The bibliography cites 4 sources.
Filename: TEaoltim.rtf

AOL Time Warner in a Nutshell
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This 3 page paper considers the entertainment company AOL Time Warner, looks at the company’s strategy, mission statement, financial position compared to other companies in the industry and sector and how it has performed since the merger in 1999. The bibliography cites 3 sources.
Filename: TEaoltw1.rtf

AOL Time Warner Merger
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A 10 page paper that discusses the merger of these two huge corporations. Here was a merger like no other. Not only was it the largest merger in history, it was the first merger of a bricks-and-mortar corporation and a cyberspace Internet corporation, which created a new kind of company that crosses several industries. This paper provides background information on each corporation and the benefits that each company gained from the merger and the potential benefits for the consumer. The writer also discuses why the two companies wanted to merger. The conditions of the FTC and FCC approvals are outlined along with the conditions from the European Union. Bibliography lists 9 sources.
Filename: PGaoltwr.rtf

AOL TimeWarner
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A 4 page paper discussing AOL TimeWarner in terms of Porter’s Five Forces. Still the leading ISP in dialup, AOL is vying with Comcast for leadership in broadband, the only segment of Internet service posting any significant growth. AOL still has as many detractors as it did when it had millions fewer subscribers, but it also still continues to grow on its way to accomplishing the mission of becoming indispensable to subscribers. Bibliography lists 8 sources.
Filename: KSmgmtAOLTWPorter.rtf

APA Style
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A 3 page paper describing heading, bibliographic and citation forms of the style of the American Psychological Association (APA). APA style focuses on publication production and is not intended to be a final form: the APA manual itself is not in APA style. The great strength of APA style is the uniformity it brings to bibliographic and in-text citations, both of which are discussed in the paper. Bibliography lists 3 sources.
Filename: KSapaStyle.rtf

APEC’s Future
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A 12 page paper discussing Asia-Pacific Economic Cooperation’s (APEC) history and focus to determine whether it has a future. Though critics disdain APEC’s focus on the long term and lack of specific action in the present, it is long-term results – and therefore sustainability – that the group seeks. It has been able to achieve that in the past, and now issues of sustainability, environment and corporate governance are more important than ever before. These are issues well-suited to APEC’s approach to problem-solving, and they are issues that will require years to iron out. It appears that not only is APEC’s future secure, it likely will grow in significance in coming years. Bibliography lists 16 sources.
Filename: KSintlTradeAPEC.rtf

Apollo Data Loggers
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This 8 page paper examines a case study supplied by the student defines a target market and develops a strategy to appeal to that market and successfully communicated with it. The example is of a company that manufactures equipment that monitors and records environmental conditions for the food industry. The bibliography cites 7 sources.
Filename: TEapollo.rtf

Appeal To A Potential Investor
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In this well-written, persuasive letter, the writer attempts to convince a wealthy businessman to put money into currency investing through a specific investor. The writer discusses a 'practice' fund setup in the recipient's name which had already evidenced in ability to yield impressive profits.
Filename: Russlett.rtf

Apple
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This 21 page paper examines the position of Apple, the developers of the iMac and the iPod. The paper considers how the economic environment and consumer confidence impacts on the company performance. The market position and market share is examined, along with the target market and the technological developments that have and are likely to impact on the company, Microsoft is examined as a major competitor and the strategies used identified. The bibliography cites 20 sources.
Filename: TEapple.rtf