ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Strategy: Shifting from Traditional to Customer-Targeted Marketing
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A 10 page paper discussing research-led strategy change from traditional to customer-targeted methods. The bottom line in making the shift from traditional to customer-targeted marketing lies in focusing on customers' true needs – rather than those assumed by the organization – and then aligning business processes and products to serve the needs of the customer, rather than serving the needs of the company. The paper reviews empirical research in three industry sectors (manufacturing, hospitality and health care) and provides an example of change made at Roche Diagnostics. Bibliography lists 11 sources.
Filename: KSstratTradCustMkt.rtf

Streamlining and Standardizing the IT System
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A 5 page paper building a business case for changing the IT system in conjunction with a planned business expansion. The company's impending expansion brings challenges as well as opportunities. This expansion brings the opportunity to standardize IT systems, both in the present and with an eye toward the future. Gaining the greatest benefit from IT systems depends on standardization of use and likely also will depend on its ability to allow the company to operate within an electronic environment in the future. Bibliography lists 6 sources.
Filename: KS-ITstream.wps

Streamlining and Standardizing the IT System: Part II
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This 15 page paper continues the process begun in the 5-page paper of the same name. In this one, the company has determined to undertake the project; the project manager discusses several approaches and gives rationale for the one chosen. As the planned system will enable the company to enter into e-commerce, there is a great deal of attention given to network security as well as to IT project management. Includes Gantt and network charts. Bibliography lists 18 sources.
Filename: KS-ITstream2.wps

Strengthening Investor Confidence After Enron
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A 5 page paper that discusses what steps various agencies are taking to avoid another Enron or WorldCom incident, particularly another Enron debacle. The writer notes the loss of investor confidence in corporate financial reports and the describes new regulations that will affect the FASB. The SEC has also initiated a new committee in wake of the Enron. Bibliography lists 8 sources.
Filename: PGinvcnf.rtf

Strengthening Nonprofit Organizations : A Funder's Guide
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A 3 page paper that discusses the contents of the book, Strengthening Nonprofit Performance: A Funder's Guide to Capacity Building by Paul Connolly and Carol Lukas in addition to the thoughts of other authors on capacity building for nonprofit organizations. Bibliography lists 5 sources.
Filename: PGnpocpc.rtf

Strengths and Weaknesses of Using Systems Thinking in a Bank Customer Contact Center
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This 3 page paper considers what is meant by systems thinking and after outlining the concept applies this to as banks customer contact center is order to identify the strengths and weaknesses associated with this approach to analysis and problem solving.
Filename: TEsysthink.rtf

Stress & Stressors
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A 10 page research paper that offers an overview on stress and stress factors or stressors. This examination of stress, first of all, defines what is meant by "stress," and what factors contribute to the perception of stress as experienced by the individual, such as cultural differences, personality traits, and social factors such as working environment and personal relationships. Then, a closer look is offered at the fact that stress can have both positive and negative effects. Bibliography lists 10 sources.
Filename: khstres2.rtf

Stress And Change At Work
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A 4 page paper that beings with general comments about change and stress in the workplace. The essay explains some of Selye's thoughts about stress and then discusses what stress is in the workplace and how people can deal with and manage stress. Bibliography lists 3 sources.
Filename: PGstrs8.rtf

Stress at Home and in the Workplace
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A two page paper showing that as more women have entered the workforce and the pace of family life has increased, the home has become more stressful than the office. The paper advocates finding techniques to reduce home stress. Bibliography lists three sources.
Filename: KBstress.wps

Stress Caused by Corporate Downsizing
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This 8 page report discusses corporate downsizing and the stress it causes in workers. Individual workers often face a disconcerting and undeniable sense of "loss of self" when the organization into which they have invested time, energy, and talent finds it no longer needs them. Bibliography lists 9 sources.
Filename: Strescor.wps