ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Strategy for Harley-Davidson
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A 4 page paper examining alternatives open to this motorcycle manufacturer after making a strong comeback during the 1980s and 1990s. After rectifying its quality issues, gaining control of costs and winning back the solid core of customers, Harley's task was to expand the breadth of the Harley faithful, and in socioeconomic levels that could afford the price of the bikes. While searching for just the "right" market segment, the aging baby boomers – at the height of their earning capacity; past the point of needing to "prove" anything in their careers; and with increasing amounts of leisure time – came into view. It has been this segment of the market that has been of greatest value to Harley-Davidson in recent years. This segment will continue to be important for several years into the new century, but Harley will need to develop younger customers as well. Bibliography lists 6 sources.
Filename: KSmgmtHarley.rtf

Strategy for Oliver's Market
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A 13 page paper discussing a small grocery chain in Northern California. Currently consisting of two stores and about to add a third location, Oliver's Market seeks the market segment most interested in upscale retailers and has narrowly defined its market to consist of the most affluent and well-educated individuals in a three-mile radius of each store. The paper assesses strategy from a variety of perspectives to arrive at recommendations for the company. Bibliography lists 13 sources.
Filename: KSstratOlivMkt.rtf

Strategy for Panera
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A 12 page paper discussing Panera Bread, assessing its industry and its strategy. The paper provides a STEP (or PEST) analysis, SWOT analysis and Five Forces analysis. It concludes with the general recommendation for Panera is to continue operations as it has been, focusing on the community and the individual customer even as it continues to promote its handmade and homemade bread. Bibliography lists 10 sources.
Filename: KSstratPan.rtf

Strategy For SME Hospitality Firms in the UK
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This 9 page paper looks at the following quote; "The time is right now for Small and Medium Enterprises (SMEs) in the hospitality industry to integrate the deployment of business process initiatives with the formal strategic planning processes" and critically discusses the impact of formal strategic planning on the business performance of Hospitality SMEs in U.K. The bibliography cites 15 sources.
Filename: TEhospstrat.rtf

Strategy for Southwest Airlines
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A 25 page paper discussing conditions current in late 2006 for the purpose of determining strategy for the future at Southwest Airlines. The paper uses several quantitative tools to arrive at recommendations for the future. Included in these are an external factor evaluation matrix; competitive profile matrix; internal factor evaluation matrix; a SWOT analysis; and a quantitative strategic planning matrix (QSPM). Financial projections for the chosen strategy follows. Bottom-line recommendation is for Southwest to participate in codeshare arrangements but make no other changes to its operations or culture. Alliances are beneficial, but any more than a partnership only for codesharing should be full acquisition of another airline to ensure that the new entity is managed according to Southwest philosophy and principles. Bibliography lists 10 sources in 54 footnotes.
Filename: KSairSWAmatr.rtf

Strategy Formation
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This 5 page paper discusses several simulations, and how each encourages thinking about the strategic planning process. Bibliography lists 3 sources.
Filename: HVStrat.rtf

Strategy Formulation and Stretch Objectives
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This 5 page paper considers what is meant by strategic management, how it is formulated and in what way 'stretch objectives' can be seen as a potential part of an overall strategy. The writer then demonstrates this by applying the theory of stretch objectives to the well known company; Nucor Corporation. The bibliography cites 3 sources.
Filename: TEstrast.wps

Strategy in a Changing Environment
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This 4 page paper answers four questions asked b the student. The first questions considers how a manager will deal with a situation of conflicting information, with management reports indicating a project is on schedule and going well, and an encounter with employees indicating it is a joke. The second question examines a scenario where increased comparison means a company need to increase costs to protect the future, and how this needs to be communicated to employees in a profit sharing scheme. The third question looks at how a new potential opportunity should be assessed. The opportunity is to source goods from a foreign country where the economy is poor and labour costs are low. The final questions concerns strategy re-evaluation assessing how existing information should be supplemented with new information. The bibliography cites 4 sources.
Filename: TEstratgy.rtf

Strategy In Business
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This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context, defining and discussing the concept of strategy. The second part of the paper examines the way in which strategy and planning can impact on the business. The third part of the paper considers the ways in which strategy can have a positive impact on the business. The bibliography cites 10 sources.
Filename: TESM001.rtf

Strategy Making And Consequently Decision Making Are, Or Should Be, Different Under Divergent Environmental Conditions
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This 19 page paper look s at the argument that companies should be making decision and seeing strategy emerge in line with their environments rather than looking for the one best way. This paper looks at why and how environment may impact on decision making and strategy formulation. The paper includes discussion on the role of bounded rationality and the way that national culture and influences can impact on the decision making processes and the best way of approaching strategy. The case of Japan and Russia are used as examples. The bibliography cites 18 sources.
Filename: TEstratenviron.rtf