ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Strategy Concepts
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This 12 page paper considers different aspect of strategy. The paper stars by looking at the use of a SWOT analysis for determining the situation of a business and then looks at corporate strategies, such as how a company many deal with differentiated units, business level strategies such as cost leadership and differentiation and functional level strategies that can be used on the shop floor. The bibliography cites 6 sources.
Filename: TEstswot.rtf

Strategy Decisions; To Compete or Co-operate?
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This 11 page paper considers the potential strategies of competing and cooperating. The two strategies are assessed with the advantages and the disadvantages examined and then game theory is used to assess which may be the best approach. The conclusion looks at the evidence as well as the limitations of game theory and argues that either may be a viable strategy. The bibliography cites 12 sources.
Filename: TEcoopst.rtf

Strategy Directions: Amazon.com in 1996
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A 4 page paper discussing Amazon.com's position in 1996 and some of the options available to it. The paper identifies two primary problems: inability to physically handle books and consumers' mistrust of e-commerce sites to protect their private (i.e., credit card) information. The paper proposes solution to both problems. Bibliography lists 3 sources.
Filename: KSstratMgAmaz96.rtf

Strategy Directions: Amazon.com in 1996 (2)
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A 7 page paper discussing Amazon.com's position in 1996 and some of the options available to it. The paper identifies two primary problems: inability to physically handle books and consumers' mistrust of e-commerce sites to protect their private (i.e., credit card) information. The paper proposes solution to both problems and offers analysis according to Porter's Five Forces. Bibliography lists 4 sources.
Filename: KSstratMgAmaz96-2.rtf

Strategy Evaluation Tools
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There are many tools that can be used with strategy analysis and evaluation. In most models there is the need to consider the macro environment, in this paper the use of Porters Five Forces Model is examined showing how it can help develop or analyse strategy. The bibliography cites 5 sources.
Filename: TEstreval.rtf

Strategy for a Dry Port in Pakistan
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This 12 page paper looks at a proposed new business; a dry port, to be set up in Pakistan. The paper looks at the way on which the company strategy can be formulated in order to assess the best way of competing with the existing facilities. The paper considers the strategies of differentiation and cost advantage. The bibliography cites 5 sources
Filename: TEdryport.rtf

Strategy for a New Women's Clothing Store
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A 6 page paper presenting a strategy plan for a retailer of women's business clothing that also extends to formal and casual wear. Lady will devise a "strategic plan" for customers targeting total wardrobe replacement over a period that the customer selects, usually one to two years. The period can be longer or shorter, depending on customer needs. If she desires an entirely new wardrobe of items that work together and fill every conceivable need of business, formal and casual wear, then Lady's knowledgeable sales force will be able to supply that need and want. Bibliography lists 5 sources.
Filename: KSbusPlnLady.rtf

Strategy for a Travel Agency
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This 6 page paper, based in a case study provided by the student, designs a strategy for a small travel agent based ion their core competences and current competitive position in a difficult industry. The strategy proposes increased differentiation with the development of a niche market and a change in leadership style. The bibliography cites 2 sources.
Filename: TEtravstrat.rtf

Strategy for Emirates Airline
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A 25 page paper discussing Emirates Airline growth and strategy for the future. In 2004, Emirates Air's CEO Maurice Flanagan stated that the airline's order for 90 new, luxury aircraft to be delivered over a period of time extending to 2012 likely would not be sufficient for the airline to meet the demand that its management intended to create by that time. The astounding statement proved to be prophetic. The paper discusses internal and external environments and makes recommendations for the future. Bibliography lists 35 sources.
Filename: KSairEmirStrat.rtf

Strategy for General Motors
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A 30 page paper proposing that GM makes its internal efforts external as well, to gain customer value from designing and implementing true sustainable practice. Less waste and avoidance of future cleanup positively contributes to the company's bottom line and promotes it externally as a socially and environmentally responsible organization. Bibliography lists 29 sources.
Filename: KSstratGM2.rtf