ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Strategy at DaimlerChrysler
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A 6 page paper discussing DaimlerChrysler's plans to stem the losses at it Chrysler unit. Touted as a "merger of equals" in 1998, Chrysler finished 2000 with nearly $2 billion in losses and very little cash reserve remaining. Chrysler will be collaborating with Mitsubishi in which Daimler owns a controlling interest, and Hyundai may become involved as well. Bibliography lists 5 sources.
Filename: KSDaimChrStrat.wps

Strategy at Delta Airlines
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The airline industry changed on September the Eleventh 2001. The attacks on the World Trade Center changed the way the industry was seen as needed to operate. This 11 page paper consider how the airline Delta has reacted to this and other influences and the way the strategy should continue. The paper focuses on the way that competative advantages may be developed though the develop of const advantages, differentiation, the use of strategic alliances and the value of marketing. The bibliography cites 10 sources.
Filename: TEdelta1.rtf

Strategy at Disney
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A 10 page paper discussing decision making at Disney. The giant Disney company has announced its merger with Capital Cities/ABC, and there is no reason the merger cannot be completed if Disney only complies with requirements set out by regulatory agencies. Disney is faced with the prospects of selling either a newspaper or a radio station in Detroit and Fort Worth. The paper recommends that Disney sell the newspapers and continue concentrating on its core competency of entertainment. A strategic audit and financial analysis inform the decision. Bibliography lists 5 sources.
Filename: KSdisneyCase.wps

Strategy at eBay, Inc.
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An 8 page paper discussing growth and future strategy for the Internet's leading online auction house. Founded in 1995, eBay went public in September 1998. As one of the few e-commerce businesses available already showing profits as a private company, investors have driven the value of the company's stock artificially high. There is intense competition arising in the market eBay created, but eBay's website averages just under one million unique (rather than repeat) visitors each day, far beyond the 100,000 visits to the nearest competition. eBay is entering into strategic alliances with several companies and acquiring others that can aid its growth and competitive advantage. Stock prices should fall, as should growth in earnings. If forecasts hold, eBay's growth should be a more sustainable 97.6 percent through the year 2000. Bibliography lists 12 sources.
Filename: KSebay.doc

Strategy at H.J. Heinz Company
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A 7 page paper discussing strategy at this company. More than a century old, H.J. Heinz of "57 Varieties" fame now sports "57,000" on its website. Indeed, its product line is extensive and includes Starkist tuna, Nine Lives pet food, frozen consumer foods, frozen foods for the commercial market and a wide variety of canned foods especially popular in the UK. Global since before World War I, Heinz has undergone some changes but remains strong and with sound plans for the future. Bibliography lists 8 sources.
Filename: KS-Heinz.wps

Strategy at Krispy Kreme
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A 20 page paper discussing Krispy Kreme, formerly one of the South’s best-known brands. The company has become national and even international in its scope during the past several years. The purpose here is to assess the strategy that has brought Krispy Kreme to the place it currently occupies in its industry. Includes industry analyses; company analyses; assessment under the Five Forces model; a SWOT analysis; functional strategies and other approaches. Bibliography lists 1 source.
Filename: KSmgmtStratKKreme.rtf

Strategy at Rolex
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An 11 page paper examining application of strategy assessment at a company that does not receive a great deal of attention for such assessment because it makes practically no information available outside the company. One of Porter's overriding messages is that strategy consists of a series of choices about how a company chooses to compete in its industry. Rolex appears to defy conventional wisdom in most areas of self-promotion and trend-chasing, and it has been quite successful in doing so. The paper discusses strategy in general, the luxury wristwatch market, the five forces, key success factors and driving forces. Bibliography lists 10 sources.
Filename: KSstratRolex.rtf

Strategy at Southwest Airlines
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A 3 page paper in memo format discussing the strategy of the still-profitable Southwest Airlines. Southwest still has not had a losing quarter or year as of the end of FY2005, but maintaining that distinction becomes increasingly difficult as most of its legacy carrier competition operates from the protection of Chapter 11. From the beginning, it has been the strategy of Southwest Airlines to offer low fares, no frills service and an enjoyable work environment while seeking superlative levels of customer satisfaction. Traditional strategy remains the same at Southwest as it has been from the beginning, but the company appears to be positioning itself to expand into new markets and so increase profitability. Bibliography lists 4 sources.
Filename: KSstratSWair.rtf

Strategy at Southwest Airlines
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A 9 page paper identifying and discussing points of the strategy that took Southwest to its leadership position followed by assessment of their relevance for other low-cost airlines in today's market. The paper concludes that it appears that the Southwest approach of the past will not be sufficient for building and maintaining competitive advantage in the future. One of the older airlines emerging from bankruptcy protection conceivably could adopt the Southwest way to find a measure of success, but a new airline likely would have less success. Bibliography lists 6 sources.
Filename: KSstratSthwest2.rtf

Strategy Case Study
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This 7 page paper is a case study of a fictitious company, Empirical Chemicals, provided by the student. The paper considers the problems facing the fragmented company, undertakes a SWOT analysis, and makes recommendations for this risk adverse company.
Filename: TEempche.wps