ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Strategy and Stakeholder Needs
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This 10 page paper considers the topic of how strategy is formed and the way in which competing stakeholder needs may impact on that decision. Business has the goal of satisfying shareholders. However shareholders are not the only stakeholders. If a company does not satisfy the needs of other stakeholders they may loos business or upset employees and see a fall in productivity. This paper shows how there is a clash between the needs of the different stakeholders and how this may emerge, such as with different approaches to environmental practices. The paper also argues that with greater flow of information and more pressures on business there is a gradual increasing affinity and alignment between the needs of the business and the needs of the stakeholders in order to carry on a successful business. The bibliography cites 16 sources.
Filename: TEstakstrat1.rtf

Strategy Article Reviews
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A 4 page paper providing short reviews of five articles discussing various aspects of strategy formulation, implementation and assessment. A common thread throughout all of the articles is that of correctly assessing what is and what can be, and then systematically pursuing an advantageous future. Bibliography lists 5 sources.
Filename: KSstratArtRev.rtf

Strategy Articles Critique
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A 5 page paper summarizing three articles, each of which discusses a separate aspect of strategy formation. Eisenhardt (1999) stresses the speed with which organizations must move in order to lead their industries rather than follow; Keats and O’Neill (2001) demonstrate the need for an organizational structure that contributes to competitive advantage; and Leidkta (2001) highlights the need for free and multidirectional discussion of issues affecting the organization and its industry. These authors demonstrate why all of these factors are essential. Bibliography lists 8 sources.
Filename: KSmgmtStratArt.rtf

Strategy as Stretch
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This 3 page paper is a summary of an article by Gary Hamel and C.K. Prahalad that looks at how strategy should be seen as stretching a company in order for the company to succeed. The bibliography cites 3 sources.
Filename: TEstrstrech.rtf

Strategy Assignments
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An 8 page paper containing 3 assignments in strategic planning and public administration. The first addresses the role of strategic planning in a highly political environment; the second discusses clarifying the organizational mission statement; and the third assesses three mission statements. The organizations used are the US Naval Hospital, Guam; the Cook County (IL) Department of Public Health and the US Army. Bibliography lists 11 sources.
Filename: KSstratQues.rtf

Strategy at Anadarko Petroleum
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A 10 page paper assessing the oil industry in 2006 and Anadarko Petroleum's place in it. The paper uses PEST, Five Forces and SWOT analysis to suggest strategy for what is about to be the country's largest independent oil producer. Anadarko's greatest strength and most promising strategy for the future may well lie in its CO2 extraction technology. Anadarko can gain oil at a cost of $6 a barrel, but it also can supply the technology and its operation to other oil companies as an ancillary business. This strategy allows Anadarko to broaden its revenue base without venturing off into a different industry, further balancing growth with greater predictability. Bibliography lists 12 sources.
Filename: KSstratAnadar.rtf

Strategy at and for General Motors
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An 11 page paper reviewing GM's current (2006) position in its industry; its financial position; and market trends. GM has only a 24% share of the US market and virtually no passenger cars as the truck market continues to slide. The paper recommends that GM offer an alternative-fuel car to the US market; seriously consider joining the Renault-Nissan alliance if only on a limited basis; and offering an extended warranty as it improves its quality. Includes an outline. Bibliography lists 10 sources.
Filename: KSstratGM.rtf

Strategy at Bimbo Bakeries
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A 6 page paper providing a SWOT analysis and industry assessment according to the five forces of Bimbo Bakeries USA, the US subsidiary of Mexico's Grupo Bimbo. The paper recommends that as Hispanics are 1.8 times as likely to develop diabetes as whites and are receiving concerted public health efforts to raise awareness of the problems of obesity and diabetes among Hispanics that Bimbo Bakeries develop a line of healthier alternatives, including sugar-free products targeting the Hispanic population. Bibliography lists 6 sources.
Filename: KSstratBimbo.rtf

Strategy at BMW Mini Cooper Division
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This 4 page paper considers the corporate and business level strategies used by BMW’s Mini Cooper division. This is determined by reference to different models, such as Porters strategic positioning and the need for competitive advantage. The bibliography cites 8 sources.
Filename: TEbmwstr.rtf

Strategy at Coca-Cola
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An 11 page paper focusing on strategic choice. Coca-Cola has the world's most recognizable brand and is available all around the world. The entire beverage industry has undergone changes in recent years that have affected Coke along with its competitors. This paper looks at the company's strategy from a variety of perspectives, including business, corporate and global strategies. It concludes with the recommendation that management ensure that it is being as honest in its perception of customers as it believes it possesses. Bibliography lists 12 sources.
Filename: KScokeStrat.wps