ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Strategies used to Meeting Customer Demands for an Airline
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This 5 page paper considers the Irish company Ryanair and looks at how they have managed to adapt to meet customer demands that fluctuate and the strategies they has used to maximise their profits at the same time as stimulating and managing demand. The bibliography cites 8 sources.
Filename: TEairdem.rtf

Strategies; The Strategies for Financial Structure and International Growth
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This 16 page paper is written in two parts. The first part considers why or how why a company’s capital structure may affect a firm's market value. The second part of the paper considers the why some companies may not be suited to international growth. The writer uses the example of Marks and Spencer to illustrate the importance of core competencies. The bibliography cites 12 sources.
Filename: TEcptstu.rtf

Strategy and Advantage at Marriott International
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A 14 page paper discussing ways in which Marriott International ensures continued competitive advantage. Marriott is one of the "quiet giants" experiencing consistent growth and perennially looks for ways to improve both customer service and competitive advantage. The company appears to be largely ignoring the trend of merger mania, quietly and consistently building its position on the basis of performing its functions exceedingly well while ensuring a loyal and long-term workforce, frequently by means of socially responsible programs good for both the company and its locations. Includes SWOT and PEST analyses. Bibliography lists 11 sources.
Filename: KSMarriott.wps

Strategy and Competitive Advantage at HP
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A 3 page paper assessing HP's place in the PC industry in 2007. HP likely will need to find a middle ground between the "old" way of doing things, preserving the atmosphere of consensus and the teamwork necessary to maintain it, while also moving quickly where necessary, as in China. Continued attention to refining internal processes will allow HP to enhance profitability without also needing to significantly increase revenues in the short term. Bibliography lists 5 sources.
Filename: KSstratHP.rtf

Strategy and Flextronics
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This 5 page paper is written in two parts. The first part of the paper is a review of a web resource called The Strategy Club. The second, and largest part of the paper, considers the larger, but little known company Flextronics and its strategy. The bibliography cites 2 sources.
Filename: TEflextr.rtf

Strategy and Marketing Discussion Questions
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A 5 page paper answering two discussion questions about strategy and three about marketing. Questions address organizational characteristics; what constitutes the "best" alternative; the implications of over- or underestimating demand for a new product; and which among marketing, sales, production, procurement, R&D and finance is most important during new product development. Bibliography lists 6 sources.
Filename: KSstratMktgDQs.rtf

Strategy and Marketing Discussion Questions
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A 7 page paper answering strategic management and marketing discussion questions. Strategy questions address the influence of corporate culture on strategy implementation and qualitative success indicators. Marketing questions focus on sales – personal as well as good and bad experiences with salespeople. Bibliography lists 7 sources.
Filename: KSmktgDQs2.rtf

Strategy and Marketing Notes
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An 8 page paper answering a variety of questions about strategy and marketing, including a discussion of Porter's Competitive Strategy, the GE attractiveness matrix, stars, cows and the benefits of acquisition over startup. It also discusses the reasons for globalization, data collection in market research and how information technology has affected marketing. The paper discusses Starbucks mission statement and the competitive positions of Campbell Soup and Southwest Airlines. Bibliography lists 4 sources.
Filename: KSstratNotes.wps

Strategy and Samsung
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This 16 page paper considers the stretch and leverage model of business from Hamel and Prahalad and the activity model from Porter. The paper considers the models and applies them to this South East Asian company. The bibliography cites 9 sources.
Filename: TEsamsng.wps

Strategy and Security Management
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This 8 page paper argues that the major influence on security management is strategic theory. The paper looks at how strategic theory is able to be used to give frameworks in developing security strategies and identifying risks as well as the more specific influencing in risk and operating strategy identification. The bibliography cites 10 sources.
Filename: TEsecstrat.rtf