ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Strategic Use of the Internet
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This 9 page paper considers the ways in which the internet can be used by organisations to communicate, retrieve information and promote the image of their organisation. The example used n the paper is that of British Airways, with an examination of how internet is used in different ways to enhance the value within the company and service offered to customers. The strategies used are all transferable and as such other firm can learn form this company. The bibliography cites 10 sources.
Filename: TEintstrat.rtf

Strategically Shifting from Traditional to Customer-Based Marketing
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An 11 page paper discussing the implications of making this change and the other benefits it can bring. There is not all that much difference between the aims of traditional marketing and those of customer-targeted marketing when considering the principles of good marketing. Competition continues to increase for customers, and it also is increasing for customers' attention to marketing messages. Wise, integrated data collection - followed by good use - is the foundation on which the transition must be made. Bibliography lists 11 sources.
Filename: KSmktgCustTar.wps

Strategies at Dell
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This 12 page paper considers the strategies of Dell and how these have lead to the company’s ability to outperform the rest of the industry. The paper examines Dell’s strategy using three tools; Ansoff’s Matrix, the Boston Consulting Group Matrix (BCG), and the General Electric Matrix. The bibliography cites 11 sources.
Filename: TEdellst.rtf

Strategies for BA
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This 8 page paper looks at some potential strategies for British Airways; installing wi-fi on all flights, reducing cabin crew to speed up turnaround time, reducing short haul flights to focus on the more profitable and less competitive long haul business, to undertake a merger or strategic alliance with a Middle East airline and to promote the air miles scheme with special promotions. The first part f the paper considers these strategies in the context of Ansoff's matrix, the second part of the paper looks at potential strategies to promote two of these strategies and the last part of the paper considers the internal and external threats associated with these strategies. The bibliography cites 5 sources.
Filename: TEBAstrtansoff.rtf

Strategies For Competing In Global Markets
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This 4 page paper looks at why companies want to enter global markets and considers the strategic models and options which explain and facilitate globalization. The bibliography cites 5 sources.
Filename: TEexpglo.rtf

STRATEGIES FOR SEXUAL HARASSMENT ON THE JOB
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This 3-page paper proposes steps a person needs to take if she suspects sexual harassment on the job.
Filename: MTsexuhara.rtf

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers
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This 10 page paper is written in two parts. The first 7 pages consider the way that strategic supply chain management may help pharmaceutical companies manage their business and add value. The paper considers the upstream and downstream firms looking at strategies such as creating long term relationships, the value chain and virtual value chain and the use of customer relationship management. The last 3 pages are made up of slides for a PowerPoint presentation of the papers contents. The bibliography cites 6 sources.
Filename: TEpharmsup.rtf

Strategies for the Twenty First Century
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This 7 page paper looks forward into the twenty-first century, considering what strategies the writer would like to see adopted by a firm. In the paper strategies include stakeholder approaches, the use of information technology, people focused goals and a very different flexible network structure, better suited to meet and respond to modern commercial needs. The bibliography cites 6 sources.
Filename: TEstra21.rtf

STRATEGIES IN BUSINESS
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This 15-page paper focuses on the important differences between strategic planning, strategic management and strategic thinking. In addition to defining these three concepts, the paper compares and contrasts them with one another. Also discussed is the concept of business models, with some examples provided. Bibliography lists 4 sources.
Filename: MTstrbus.rtf

Strategies of Merger and Acquisition
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This 12 page paper looks at recent merger and acquisition activity reports to start off an essay that looks at the value and difficulties of a strategy that included mergers or acquisitions. Mergers and acquisition are commonplace, but the literature revels that gaining value from a merger or acquisition is very difficult. The paper looks at the benefits and the difficulties associated with any strategy of this type. The bibliography cites 13 sources.
Filename: TEstramerg.rtf