ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Strategic Marketing / L'Oreal Netherlands
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This 3 page paper discusses the decision the director of the L'Oreal director of the Netherlands office must make regarding two new products. L'Oreal allows their offices to make the final decision as to whether they will sell any given product. The two under question carry two different labels. A recommendation is made based on the evidence available. Bibliography lists 1 source.
Filename: PGnether.rtf

Strategic Marketing Plan For An Air Freight Business
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This 11 page report discusses the development of a strategic marketing plan for an airfreight company. Bibliography lists 7 sources.
Filename: Markfri.wps

Strategic Marketing: Consumer vs. Industrial
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12 pages in length. A strategic marketing question which astute business people will want to ask themselves is how does the buying process for industrial products differ from that for consumer products? Is the decision making unit concept and buying decision process equally applicable to both, or does it differ? And if it differs, in what way? This is the topic of discussion in this paper. Bibliography lists 13 sources.
Filename: JGAconpr.wps

Strategic Outsourcing; The Impact on International Trade
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This 17 page paper examines the potential and real impact of outsourcing on international trade. The paper looks at a range of theories that indicate why outsourcing might change international trade patterns, increasing direct trade and supporting unrelated trade, increasing demand and developing or enhancing trading partner relationships. The bibliography cites 30 sources.
Filename: TEintouts.rtf

Strategic Partnerships
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This 6 page paper looks at strategic partnerships and strategic alliances and discusses three issues. The first part is a consideration of whether the potential of strategic partnerships is open ended or if it is limited. The second part of the paper looks at different alliances between for profit and not for profit organizations. The third part of the paper considers whether partnerships with non profit organizations are used by government to shirk their responsibilities. The bibliography cites 4 sources.
Filename: TEstrapartn.rtf

Strategic Partnerships And Aerospace Industry
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An 8 page paper that begins with a brief description of what strategic partnerships are. The rest of the paper reports and discusses some of the many partnerships in this industry, including corporations like Boeing, Airbus, Air Canada, and British Airways. Bibliography lists 10 sources.
Filename: PGstrpae.rtf

Strategic People Management
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8 pages in length. The writer discusses flexible work forms, changing nature of jobs, organizational reward systems, negotiation in the organizational context and leadership as they relate to strategic people management. Bibliography lists 7 sources.
Filename: TLCStrMg.wps

Strategic Performance Measurement for Purchasing and Supply
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Over the last decade there has been an increasing level of interest in the way purchasing and supply can be measured to assess effectiveness and alight the process with strategic goals. This 10 page paper summarizes the main points of a research paper that looked at 15 Fortune 500 companies to discover how they measured purchasing and supply performance and presents 8 steps to successful effective supply and purchase performance measurement. The bibliography cites 2 sources.
Filename: TEsupmeasure.rtf

Strategic Plan - New Restaurant
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A 6 page paper that presents part of a strategic plan for a new restaurant that caters to dieters. The paper explains and discusses the business, mission and vision, and customer base. The paper discusses the steps needed to succeed, including management and a marketing plan. Bibliography lists 2 sources.
Filename: PGnwverst.rtf

Strategic Plan for a Real Estate Company
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This 17 page paper is a business plan for a real estate company, the paper considers the key success factors, undertakes a SWOT analysis and then determines some goals along with corporate, business and operational strategies including the way the company would gain a competitive advantage. The paper is based on some company details provided by the student, but could be applied to a variety of companies. The bibliography cites 4 sources.
Filename: TErealeplan.rtf