ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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STRATEGIC ANALYSIS: WALMART
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This 9-page paper provides a strategic analysis for Wal-Mart Stores, Inc., discussing everything from environemntal analysis (through SWOT), to corporate analysis, human resources, other resources, mission statement and objective. Also includes recommendationa and objectives. Bibliography lists 4 sources.
Filename: MTwalsta.rtf

Strategic Audit of Florida Atlantic University's College of Business
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A 6 page paper providing a PEST analysis, SWOT analysis and assessment of Porter's Five Forces of the Florida Atlantic University's College of Business. FAU's College of Business cannot directly compete with Harvard or Duke. It can, however, provide the service of the state-supported school and serve as a liaison between business and academia in the local area. Bibliography lists 5 sources.
Filename: KSstratAuFAU.rtf

Strategic Brand Management in an International Environment
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This 16 page paper considers the way in which a brand may be strategically managed in order to maximize value and return. The writer considers issues such as the decision to standardize or customize brand the brand image in different geographical areas, the importance of positioning and brand extensions. Many examples are cited in the paper to illustrate the points raised, including companies such as Nike, Reebok, Proctor and Gamble and Gillett. The bibliography cites 17 sources.
Filename: TEbrandm.rtf

Strategic Business Units
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This 5 page paper consider the use of strategic business units (SBU's). The writer looks at how they may be used in the portfolio of an organisation in term of strategy, organisation and structure. The writer also considers the different generic types of SBU's that may be identified. The bibliography sites 3 sources.
Filename: TEsbunit.wps

Strategic Case Analysis of Lego Toys
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7 pages. This strategic case analysis will examine the company that is the maker of Lego toys. The goals, mission statements, and background information is all included within this paper. An analysis of their strengths, weaknesses, and any models or theories that are used in the running of the organization are considered and well explained in this paper. This is a concise and in-depth analysis of the running of this organization. Bibliography lists 4 sources.
Filename: JGAlegos.rtf

Strategic Case Studies
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This 10 page paper looks at the strategic development and direction of two companies; The News Corporation and The Brewery Group Denmark (BGD). The paper uses these cases, supplied by the student. The paper undertakes a SWOT analysis of TNC, looks at the way value is added, the advantages and disadvantages of related diversification and the future strategy. The second part of the paper examines the BGD position in order to make a recommendation for the future strategy.
Filename: TETNCBGD.rtf

Strategic Choices for Expansion
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This 11 page paper looks at the different strategic options open to a business which wishes to expand. These include the use of franchises, licences, management contracts, wholly owned subsidiaries and joint ventures. Examples of well known companies are used as examples. The second part of the paper then examines a case study which has utilized some of these expansion tools, evaluating their success and failure; the company used is McDonalds. The bibliography cites 5 sources.
Filename: TEintstr.wps

Strategic Communication
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An 8 page paper discussing communication within the organization. It is commonly accepted that communication is most effective within the organization whose corporate culture encourages open and multilateral communications. Further, in today's hypercompetitive business environment of the Information Age, there is less allowable margin for error than at any other time in the past. Though effective and strategic communication has always been important within the organization, today and in the future it is and will remain a critical feature of business. It is within this context that this paper provides a literature review examining communication within the contexts of leadership; organizational culture; communicating difficult news; and goal setting. Bibliography lists 11 sources. Includes an abstract.
Filename: KScommBizStrat.rtf

Strategic Communication And Effective Leadership
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7 pages in length. The situation whereby cooperation was engendered in others through strategic communication occurred when the small company was on the verge of undergoing significant change to both its culture and operations, creating a tumultuous time for staff and management alike. Much of the change happened in relation to operations within the organization and how its staff interacted with one another. The sales department was particularly tremulous in its acceptance of such drastic modifications and demonstrated that discontent with staff becoming defensive in light of dismissal rumors and the perceived - yet unfounded - anticipation of a failed outcome. Learning to function as a team by incorporating strategic communication and identifying each individual's interpersonal strengths was the direction taken in order to maintain the level of solidarity that already existed within the company. Bibliography lists 8 sources.
Filename: TLCcommunp.rtf

Strategic Communications at Starbucks
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A 12 page paper creating a strategic communications plan focusing on research, action, communication and evaluation as they apply to promoting Starbucks' entertainment venture. In-store promotion is particularly effective at Starbucks because of customers' habits of lingering and reading as they enjoy their Starbucks coffee creation. Evaluation of Starbucks' efforts in entertainment can be linked to in-store sales of DVDs – and when available – books and MP3 downloads. Bibliography lists 10 sources.
Filename: KSstarStrat.rtf