ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Starbucks; A Case Study
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This 10 page paper is a compensative look at Starbucks. The writer carries out a SWOT and a PEST analysis before considering how the company may expand their market share in the UK, using Ansoff's Matrix as a guide. The bibliography cites 1 source.
Filename: TEstarb2.rtf

Starbucks; Challenges in 2002
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This 3 page paper looks at Starbucks in 2002. The paper discusses why the firm has been so successful and looks at what issues may have eroded its’ image and competitive advantages between 1992 and 2002. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.
Filename: TEstar2002.rtf

Starbucks; Core Competences and Value Chain Analysis
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This 5 page paper looks at the core competences of Starbucks, which include supply chain management, marketing, the business model developed and leadership. The paper then presents a short value chain analysis. The bibliography cites 4 sources.
Filename: TESBcore.rtf

Starbucks; Current Position and a Potential Future Strategy
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This 29 page paper examines the well-known company Starbucks. The paper starts with the background of the company, looking at its history and current position, discusses the vision and mission statements as well as the company values. An environmental analysis looks at the internal and external influences and the writer identifies the company's long-term objectives. Following this strategic alternatives are proposed which would help the company meet its long-term objectives, with the best potential strategy identified and implementation and financial projection presented for that solution. The bibliography cites 13 sources.
Filename: TEfutstar.rtf

Starbucks; From Humble Origins to Global Phenomena
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This 26 page paper looks at Starbucks including its' past, present and possible future. The paper reviews the development of the firm looking at then history, the strategies used and the way Starbucks competes in the context of the internal and the external environment as well as looking at the challenges that the firm is facing and how it is reacting. The bibliography cites 11 sources.
Filename: TESBhumble.rtf

Starbucks; Past, Present and Possible Future
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This 12 page paper examines the history and development of Starbucks from its' beginnings in 1971 with a single store to a firm with a turnover in excess of $10,000 million and more than 15,000 stores across the globe. The way the firm competes, its core competence and issues such as marketing are all discussed. The bibliography cites 8 sources.
Filename: TEstarpast.rtf

Starbucks; Past, Present and Possible Future
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This 14 page paper looks at Starbucks, the development of the company, the way the firm competes and the strategies used, the problems seen in 2008/9 and the potential future of the firm. The bibliography cites 6 sources.
Filename: TEpaststar.rtf

Start-up Realty Business Plan
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A 12 page business plan, the sections of which include: Executive Summary, company description, services plan, marketing plan, management plan and financial plan. Financials include breakeven analysis, 6-month cash flow and a balance sheet. The realty company has an arrangement with Bal Harbor complex to maintain offices on site, offer sales of Bal Harbor units and act as property manager for short-term vacation rentals. The company will be located on north Miami Beach Island within the Bal Harbor complex, a high-end condominium complex attractive to vacationing families of means, recent retirees and western European tourists (primarily from Germany).
Filename: BizPlan2.rtf

Starting A Business : Initial Paperwork
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A 6 page paper that explains the types of documents needed to begin a business. The types of business organizations, e.g., partnerships; the parts of the business plan are identified; suggestions for selecting an accountant; obtaining insurance; and a list of different software the business would use. Bibliography lists 4 sources.
Filename: PGstbsp.rtf

Starting a Business in Mexico
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This 11 page paper focuses attention on a hypothetical case where a German company wants to open its doors in Mexico. Attention is paid to human rights issues particularly in light of the Han Young uprising. Many specifics are included such as changing accounting rules in the nation and the Maquiladora program is discussed in depth. Specifics on the Han Young strike and subsequent legal decision are a large part of the paper. Bibliography lists 8 sources.
Filename: SA136Mex.rtf