ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Starbucks' Strategy
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An 8 page paper discussing economic, social and technological forces affecting Starbucks' strategy, followed by a discussion of the firm's strategy at firm and business levels. Starbucks’ future seems to be assured, at least as long as it continues to focus attention on quality and personable service. Customers can find the opposite at any number of other outlets, and at much lower prices. Bibliography lists 3 sources.
Filename: KSmgmtStarStrat.rtf

Starbucks’ Promotional Tactics
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A 7 page paper discussing logistics marketing at Starbucks. Those holding that position will buy Starbucks’ products regardless of the price (within reason); there are things the company can do to mitigate others’ criticism and perhaps turn them into customers as well. Corporate social responsibility can be profitable as well as philanthropic; the suggestion here is that Starbucks should assume a supportive role in areas in which it purchases its coffee. Bibliography lists 5 sources.
Filename: KSmktgStarPro.rtf

Starbucks’ Recycled Coffee Cups
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A 3 page overview of this company’s recycling efforts. This paper examines the many considerations involved in the production of a food package out of recycled wastes. Bibliography lists 2 sources.
Filename: PPstarbucksCupHolder.rtf

STARBUCKS, GLOBAL EXPANSION AND CHINA
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This 3-page paper focuses on Starbucks' expansion (with emphasis on China) as well as some problems it has faced in expanding. Bibliography lists 2 sources
Filename: MTstarchin.rtf

STARBUCKS, GLOBALIZATION AND STRATEGIC ISSUES
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This 5-page paper discusses issues that Starbucks faces on an international basis. Other multinational corporations with similar issues are studied, and recommendations made to Starbucks. Bibliography lists 4 sources.
Filename: MTstarglob.rtf

STARBUCKS, MATURATION AND PLANNED STRATEGIES
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This 5-page paper is an examination of Starbucks and its employee policies. Bibliography lists 4 sources.
Filename: MTstarbuck.rtf

Starbucks: An Analysis of the Benefits of Investing in Additional Staffing
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A 3 page consideration of whether Starbucks should invest $40 million in additional employee staffing. Bibliography lists 1 source.
Filename: PPstarbucksLaborInvestment.rtf

STARBUCKS: AN ANALYSIS
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This 5-page paper provides an analysis of Starbucks Corp. as well as its strategy, a little history and opportunities. Bibliography lists 3 sources.
Filename: MTstarbuan.rtf

Starbucks: An Overview
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This 8 page paper provides an overview of Starbucks in 2007, and includes an executive summary. The report itself is written in third person, but there is a positive spin as it is written for the Board of Directors. Facts are included about strategic planning, corporate governance and social responsibility. Bibliography lists 10 sources.
Filename: SA723S.rtf

Starbucks; A Case Study
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This 5 page paper is a case study of Starbucks Corp. The writer starts with the history of the company, and then considers how the branding and company policies, marketing and operations are realised in a single outlet. The bibliography cites 2 sources.
Filename: TEstarbu.wps