ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Starbucks International Operations
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This 4 page paper discusses some of the issues surrounding Starbucks’ entry into the international marketplace. Bibliography lists 5 sources.
Filename: HVSBIntl.rtf

Starbucks International Operations
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This 4 page paper discusses several aspects of Starbucks' global operations. Bibliography lists 7 sources.
Filename: HVSBosea.rtf

Starbucks Mission and Direction
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A 5 page paper discussing Starbucks' new (2009) mission statement and assessing how it aligns with strategic choices. Even though Starbucks' mission statement appears on first glance to be rather vague, it lends itself well to company goals for the future. Starbucks' mission statement is meaningful and valuable. It avoids grandiosity, and it is not restrictive aside from keeping the company on the path it has set for itself. Bibliography lists 7 sources.
Filename: KSstarMiss.rtf

Starbucks Mission And Strategies
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This 6 page paper discusses whether or not Starbucks mission and strategies are aligned. The writer presents the missions, principles and objectives of the company and analyzes them in relation to their strategies. The company lost its way for some years, becoming a bureaucracy instead of a company that promotes the entrepreneurial spirit. The mistakes are presented. The writer analyzes the strategies. Executive summary is included. Bibliography lists 8 sources.
Filename: PGstmst9.rtf

Starbucks Principles And Values
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A 3 page paper that reports and discusses the principles and values by which this company conducts business. Turnover rate is reported. Ethical decision making is one of the values of this company. Bibliography lists 4 sources.
Filename: PGstrvp9.rtf

STARBUCKS TO GO - STRATEGIC ANALYSIS
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This 15-page paper is a strategic analysis for a new Starbucks concept entitled On-The-Go. The discussion includes the need for the program, the target market, and promotion. Bibliography lists 5 sources.
Filename: MTstartogo.rtf

Starbucks Website
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This 4 page paper (3 pages of text and 4 PowerPoint slides) look at how and why the Starbucks website is effective at gaining and then retaining the interest of visitors to it's' internet site. The bibliography cites 3 sources.
Filename: TEStarweb.rtf

Starbucks' History and Evolution
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A 5 page paper discussing key events in Starbucks' history and its current focus on international expansion. Conventional wisdom holds that no organization can continue double-digit annual growth consistently year after year, but so far that is precisely what Starbucks is doing. The company is obliged to look to international markets to sustain that growth, however. Bibliography lists 6 sources.
Filename: KSstarHist.rtf

Starbucks' Market Share and New Competition
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A 6 page paper analyzing what keeps Starbucks in the market lead in an extremely competitive market area. The company has grown at a rate of more than 50% every year since 1987, and shows no sign of slowing. They opened a store a day in 1996 and intend to be at the 2,000 mark by the year 2000. Called predatory by some, Starbucks has maintained their growth rate in much the same way as WalMart on its way to becoming a giant. Bibliography lists 7 sources.
Filename: Starbuck.wps

Starbucks' Mission Statement
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A 3 page paper analyzing the mission statement of this popular coffee vendor. Starbucks' mission statement is meaningful, valuable and to-the-point. It avoids grandiosity, and it is not restrictive aside from keeping the company on the path it has set for itself. Bibliography lists 3 sources.
Filename: KSmgStarMisStmt.rtf