ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Analysis of Kia Motors in Spain
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7 pages in length. This analysis of Kia Motors located in Spain is based on the nine criteria found on the website www.efqm.org, the website of The European Foundation for Quality Management. The European Foundation for Quality Management was founded in 1988 by the Presidents of fourteen major European companies, and it is endorsed by the European Commission. Presently the membership is in excess of six hundred organizations. These organizations range from major multinationals and important national companies to research institutes in prominent European universities. Bibliography lists 2 sources.
Filename: JGAukcom.wps

Analysis of L’Oreal Elvive in Italy
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This 7 page paper studies the position of L’Oreal’s brand Elvive in Italy by looking at both the brand and the macro conditions. This is achieved by undertaking a SWOT analysis, a PESTEL analysis and a Porter’s Five Forces Analysis. The bibliography cites 10 sources.
Filename: TEelvive.rtf

ANALYSIS OF LEARNING ORGANIZATION CONCEPTS
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This 6-page paper discusses concepts of a learning organization including systems thinking. Bibliography lists 2 sources.
Filename: MTleaorgan.rtf

Analysis of Maersk Sealand’s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
Filename: KSmktgMaerskSea.rtf

Analysis of Marketing Opportunities; The Car Market in Australia
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This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.
Filename: TEauscar.rtf

Analysis of Marks and Spencer
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16 pages. This analysis of Marks and Spencer includes the internal and external factors necessary to keep an organization such as this a successful one. Some of the internal and external models used in this analysis include the SWOT analysis, PEST analysis, Porter's five forces model, Porter's national diamond model as well as strategic group analyses. This well-researched paper gives excellent explanations of all of these models that can be applied to any organization. Bibliography lists 6 sources.
Filename: JAmrknsp.rtf

Analysis of Massey Ferguson
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6 pages in length. This paper covers several topics considering the financial problems of Massey Ferguson in the mid 1970's. The analysis determines such things as what caused the problems, how they could have been avoided, what future alternatives are available, and how best to successfully refinance a troubled company in the event of such happenings. Bibliography lists 3 sources.
Filename: JGAmferg.wps

Analysis of MEM/Renaissance Company
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18 pages in length. The MEM Company manufactures perfumes. The MEM company sells and distributes perfumes. They sell other items also. These items have trademarks. These trademarks are advertised nationally. In September 1996, the revenues decreased. The revenues decreased eighteen percent. The net loss for MEM company was seventy-four percent. MEM company sold less perfume for men. These perfumes are named British Sterling and Tinkerbell. This loss caused higher cost for management information systems. This loss also caused higher cost for merger expenses. In 1995 MEM Company had three hundred fifty employees. In December 1996, MEM company was purchased by Renaissance Cosmetics. Renaissance Cosmetics paid seven dollars and fifty cents per share for the MEM Company. Bibliography lists 6 sources.
Filename: JGAmemco.wps

ANALYSIS OF MULTIPLE PROBLEMS
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This 3-page paper provides an analysis of multiple human resources problems. Bibliography lists 3 sources.
Filename: MTprobanal.rtf

Analysis of Nintendo
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8 pages. An analysis of the Nintendo Company complete with SWOT analysis: strengths, weaknesses, opportunities and threats, as well as its current competition with Microsoft. Bibliography lists 6 sources.
Filename: JGA9tend.rtf