ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Analysing the Suitability of a Market for a New Product
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This 5 page paper shows how a new market may be analysed for suitability when considering launching a product in a new country. The example used here is the launch of domestic solar energy cells by a UK company in the US. The paper looks at the market conditions including the demand, existing competitors and potential future. The paper also shows how Porters Five Forces model can be used to further examine the situation and a SWOT analysis maybe used to support these findings. The bibliography cites 5 sources.
Filename: TEmarnew.rtf

Analysis : Advertising For iPhone
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A 11 page paper. The writer begins with background about Apple's brand-building activities and successes. The major portion of the paper describes and analyzes Apple's Web pages about iPhone. The writer describes what is on each link and the benefits to the consumer. The writer comments on the selling premise, product position, product image, and competitive advantage and the target market. Data regarding demographics of users visiting the site are reported. The writer also comments on the objectives of Web advertisements and their success. Bibliography lists 7 sources.
Filename: PGiphone.RTF

Analysis and Strategy Development for Harley-Davidson
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This 20 page paper is an analysis of the well-known heavy motorbike manufacturer Harley-Davidson. The company faces a number of challenges in 2009; how to increase market share during a credit crunch. The tech undertakes an analysis of the company, looking at the market position of the company in the way competes, and performing a PEST and SWOT analysis. These analyses are then used to identify potential strategies that the company could implement, the strategies are discussed and recommendations made. The bibliography cites 16 sources.
Filename: TEHarlstrat.rtf

Analysis and Strategy Recommendation for the American Red Cross
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This 8 page paper undertakes an analysis of the American Red Cross using a source analysis to identify the strengths, weaknesses, opportunities and threats faced by the organization. Using this analysis, and with reference to Porters' generic competitive strategies, strategic recommendations for the future of this NGO are made. The bibliography cites 5 sources.
Filename: TEredcross.rtf

ANALYSIS FOR ESPERANTO, INC.
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This 7-page paper bases an export analysis of U.S.-based Esperanto, Inc. and its goal to export unusual gifts for sale in Canada. Issues touched on in this report include export policies and goals, long-term objectives, external conditions, timelines and a risk analysis for the venture. Bibliography lists 3 sources.
Filename: MTespinc.rtf

Analysis of "Markets, Bureaucracies and Clans"
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A 6 page paper discussing the points made by author William Ouchi in this article published in 1980. The paper defines and discusses markets, bureaucracies and clans as Ouchi uses the terms. The author holds that the organization itself does not need to move between these forms, but that managers can enhance effective control if they make decisions from one of these three perspectives based on existing external conditions. Bibliography lists 1 source.
Filename: KSorgNatureClan.rtf

Analysis of "The Goal: A Process of Ongoing Improvement":
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This 4 page paper discusses "The Goal" in terms of its operations management principles. This paper gives a summary of the book as well and also offers opinion about the principles which the book presents. Bibliography lists 1 source.
Filename: GSGoal12.rtf

Analysis of "Tough Package - Here's One Measure of Economy's Health: Corrugated Box Sales"
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A 5 page paper analyzing management decisions in terms of financial function. Business and finance writers have taken to looking in diverse directions for signs of what truly is happening with the US economy. In this article, McDaniel (2001) writes that orders for corrugated boxes could be used as a clue of the financial future. The author may well have discovered an indicator that can be more reliable than the more abstract ones. The article discusses several different aspects of manufacturing operations, particularly that of Just-In-Time (JIT) production and inventory control; the paper assigns finance functional perspectives. Bibliography lists 2 sources.
Filename: KS-WSJart.wps

Analysis of a Case Study -- The Success of Swatch Watches
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This 5 page report discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable example of using one case study to illustrate particular issues in the business world for students of marketing, business, management, and SWOT analysis. Bibliography only lists the primary source.
Filename: BWswatch.rtf

Analysis of a Coke Commercial
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This 6 page paper takes a look at a Light Coke commercial and analyses it in terms of production values, messages and impact on the target audience. Many things are discussed including camera shots, lighting and color but emphasis is placed on the message it provides. Bibliography lists 3 sources.
Filename: SA18Coke.wps