ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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An In-Depth Analysis of Competitive Advantage
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This 19 page paper examines Porter’s generic strategies of cost advantage and differentiation. The paper defines what these strategies are and how they are achieved. The paper then examines the evidence available from the current commercial environment in order to assess whether these two strategies are mutually exclusive, or if can be compatible, possibly even necessary when a company wants to become a market leader. Real examples are used to illustrate the points raised. The bibliography cites 12 sources.
Filename: TEcompad1.rtf

An In-Depth Analysis of Dow Chemical Company:
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This 15 page paper examines Dow Chemical Company in terms of operations management. Furthermore, this paper examines the history of operations management in the United States and includes other examples. Bibliography lists 10 sources.
Filename: GSDowchm.rtf

An Industry in Decline; Directory Enquiry Services
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This 24 page paper explores an industry in decline. The industry is the UK directly enquiries industry which was liberalised in 2002, but had been showing a decline prior to this. The paper examines the decline, looking at the measures that show the decline. The reasons for the fall in demand are examined including the influence of cellular telephones, the internet and technology in general as well as the potential influence of liberalisation. The paper ends b looking at one company; The Number; that bought the 118118 number, which has been a success and discusses how and why this company has been successful in a declining market. The bibliography cites 15 sources.
Filename: TEDQdecline.rtf

An Industry Report; Outbound Tourism from the UK
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This 14 page paper examined the tourism industry in the UK, looking at the outbound tourist, The paper starts by examining the trends and growth in this sector, and then considers some of the influences that have helped increase growth,. The paper then looks at the main companies and considers the level of profitability and performance seen between 1998 – 2002 for the major players and looks at what the future may hold, including projections for increased demand. The bibliography cites 12 sources.
Filename: TEouttour.rtf

An Investigation of Office Depot Inc
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This 7 page paper looks at office Depot Inc. for a financial perspective considering its current and historical position, it then goes on to look at the information systems and finally looks at the marketing of the company including the impact of the failed merger with Staples. The bibliography cites 10 sources.
Filename: TEoffdep.wps

An Online Shopping Experience
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This 6 page paper examines a shopping experience and three net sites where the item was located. In this case, a Prada handbag is the object of contemplation. Ebay is the site of focus for which this handbag can be purchased at a good price. Bibliography lists 5 sources.
Filename: SA617Bay.rtf

An Organizational Analysis of Ernst & Young
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This 5 page paper provides an overview of the accounting firm. Several aspects are discussed with a focus on corporate culture. Its recent problems are also discussed. Bibliography lists 5 sources.
Filename: SA248EaY.rtf

An Overview of Computer Associates
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This 4 page paper examines this firm that endured a scandal in September of 2004. While the scandal is discussed, there are many facts about the mission and management of this large company that is included. Bibliography lists 5 sources.
Filename: SA439CA.rtf

An Overview of Covisint
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This 5 page paper takes a look at this new automotive net business. The history of the company is included along with a look at the firm's future. Bibliography lists 6 sources.
Filename: SA206Cov.rtf

An Overview of DHL Worldwide
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This 7 page paper provides basic information about this industry giant as well as to discuss why the firm had been successful. Some financials are explored. Management style and corporate culture are discussed as part of the analysis. Bibliography lists 10 sources.
Filename: SA420DHL.rtf