ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf

AN ANALYSIS OF UNITED AIRLINES
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This 14-page paper provides an analysis of United Airlines within the framework of Michael Porter's Five Forces of competition. Also includes an analysis of the airline industry in general. Bibliography lists 5 sources.
Filename: MTualana.rtf

An Analysis of Verizon Wireless
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This 6 page paper evaluates Verizon Wireless. The parent company is discussed as well. This overview is related to competition and includes strategies that Verizon might want to implement. Bibliography lists 5 sources.
Filename: SA446V.rtf

An Analysis of Wal-Mart
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This 13 page paper analysis the world largest retailer; Wal-Mart. To understand its’ position several tools are used. The company is analysed using a SWOT analysis to look at the strengths, weaknesses, opportunities and threats, a PEST analysis which considers the political, economic, social and technological influence, and Porters Five Forces model, with looks at the company in terms of the threats from existing competitors and new entrant, the power of the suppliers and the buyers and the power of substitutes. The bibliography cites 13 sources.
Filename: TEWManal.rtf

AN ANALYSIS ON CNN MONEYLINE
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This 6-page paper provides an analysis about a segment on CNN's Moneyline on the export of U.S. jobs. The paper analyzes this particular program, discusses literature pertaining to the topic, then determines if the program was biased. Bibliography lists 3 sources.
Filename: MTCNNmon.rtf

An Appeal for a Crèche
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This 4 page paper is an appeal for a company to provide a crèche for the working mothers which will also increase productivity and reduce the employee turnover. The paper outlines the problem the solution and the reasons why the solution should be adopted. The bibliography cites 5 sources.
Filename: TEcreche.rtf

An Assessment of LloydsTSB
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This 5 page paper considers this well known clearing bank formed by a merger of Lloyds and TSB. The writer examines the bank using Porters Five Force's model, as SWOT analysis and a PEST analysis. The bibliography cites 3 sources.
Filename: TElloyds.wps

An Audience Development Programme
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This 9 page paper considers how audience development programmes reflect the theory of visitor studies. The paper uses the example of a museum site; the Wigan Pier Experience and explains the way in which audiences are attracted to the site and also places the development and promotion of the attraction terms of the political and social context as well as relating it to a range of relevant theories. The bibliography cites 11 sources.
Filename: TEwiganp.rtf

An Auto Dealer’s HR Decision: In-House or Outsource?
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A 6 page paper weighing the question of whether a 70-employee auto dealership should institute an in-house HR department. The paper assesses available options and the shift of HR focus over the years to conclude that yes, the company should implement a new strategic HR function in-house rather than outsourcing mere recordkeeping outside company. Bibliography lists 18 sources.
Filename: KShrIn-House.rtf

An Employers Perspective on Trade Unions
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This 5 age paper considers why an employer may not like the idea of unions in the workplace. The writers looks at perspectives such as the traditional conflict role and the older forms of collectivism, as well as the impact on the balance of power in the employment relationship. The writer then considers the role of individualism, and why an employer may find this preferable to unionisation, and then the paper discusses how employee may still make their voices heard along with the newer forms of collectivism. The bibliography cites 6 sources.
Filename: TEtradeu.rtf