ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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An Analysis Of PepsiCo
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A 7 page paper analyzing the strengths, weaknesses, opportunities and threats facing the company in the coming months (as of March, 1997). The company isn't just the Number 2 soft drink manufacturer, they also own Frito-Lay and a group of restaurants including Pizza Hut, KFC and Taco Bell. Frito-Lay enjoys the largest market share of the snack industry both in the U.S. and the world; the group of restaruants collectively is the world's largest. Bibliography includes 5 cited references.
Filename: Pepsi.wps

An Analysis of Prudential Insurance Company
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11 pages in length. Prudential is a fast-paced company which is to be commended for its constant growth and innovative ideas. This is an analysis of the company's strengths, weaknesses, and effectiveness of their managerial accounting system which explores the control and decision making processes of the company. Also included is a brief history of the company and the business strategies which have served Prudential so well over the years. Bibliography lists 6 sources.
Filename: JGAprdnt.wps

AN ANALYSIS OF SIC 5946
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This 7-page paper analyzes the photographic equipment and supplies industry, taking into account aspects such as life cycle and trends. Also included is a Porter Five Forces analysis about the industry. Bibliography lists 3 sources.
Filename: MTsic5946.rtf

AN ANALYSIS OF SKILL ACQUISITION AND PERFORMANCE INCENTIVES
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This 3-page paper examines the fallacy of performance incentives, based on Gibbon's article "Incentives in Organizations." Bibliography lists 1 source.
Filename: MTincedisc.rtf

An Analysis of Superdrug
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This 3 page paper provides a SWOT analysis of this drugstore chain in the United Kingdom. The paper gives much attention to marketing. Bibliography lists 3 sources.
Filename: SA337Sup.rtf

An Analysis of Textron, Inc. and the Cessna 172
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In 5 pages, the author analyses Textron, Inc. and the Cessna 172. The SWOT method is suggested for analysis of Textron, Inc. Bibliography lists 3 sources.
Filename: PCfax5.doc

An Analysis of the 2002 Lucent Scandal
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This 10 page paper looks at this fiasco that rocked the physics community. One of Lucent's employees was falsifying data. The investigation is discussed, using the actual report, and analyzed on a variety of fronts. Did Lucent act ethically? Bibliography lists 8 sources.
Filename: SA547Luc.rtf

An Analysis of the Container Shipping Market
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This 8 page paper gives a good over view of the container shipping industry looking at the trends and patterns that have been seen regarding demands for the services, types of vessel used, structure of the industry, influences on the ports and expectations for the future. The bibliography cites 7 sources.
Filename: TEcontmarket.rtf

An Analysis of the Kudler Website
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This 3 page paper provides an analysis of this case study provided by a student. Marketing mix is discussed. Bibliography lists 1 source.
Filename: SA828mkt.rtf

An Analysis of the YMCA of Long Island City
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This 8 page paper evaluates the purpose and design of the YMCA with particular attention to the one in Long Island City New York. Various issues are addressed. Bibliography lists 6 sources.
Filename: SA614Y.rtf