ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Amazon.com / Company Case Study
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This 5 page paper provides an overview of the major components of the company Amazon.com, created in 1994 by Jeffrey Bezos. This paper provides a SWOT analysis (strengths, weaknesses, opportunities and threats) as well as a central company problem and three possible solutions. This paper concludes with a discussion of one of the three solutions and describes the implementation and possible benefits that can be derived. No additional sources cited.
Filename: Amazonco.wps

Amazon.com and Internet Jurisdiction
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A 5 page paper discussing Amazon.com's international operations and legal problems that the company potentially could become entangled with as Internet law continues to change. Amazon operates 9 sites (US, UK, China, etc.) and likely is bound by the laws of the country in which those sites are located. Jurisdiction changes have been occurring since an Australian court decided in 2002 that the site of injury imposed by a US site owner was Australia. Bibliography lists 6 sources.
Filename: KSebizIntLawAmzn.rtf

Amazon.com and the Italian Market
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This 6 page paper looks at the internet retailer Amaxon.com and considers the way it may, or may not, be able to enter the Italian market. The paper starts by looking at the company, the way it competes and its core competences before looking at Italy as a potential destination. The bibliography cites 9 sources.
Filename: TEitamazon.rtf

Amazon.com Case Study
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This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Amazon have been a successful online retailer, whether or not Amazon customers also use other sites to shop for books and CDs, what aspects of customer services have aided Amazons development, why high turnover does not necessarily result in higher profits, the differences between an online and a bricks and mortar experience and the potential problems Amazon.com may face as they continue to expand their product ranges. The bibliography cites 10 sources.
Filename: TEamazonmark.rtf

Amazon.com in 2001: A Financial Analysis
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This 4 page paper looks at financials for Amazon, the wonder company of the high tech sector. Various financial ratios are evaluated. Bibliography lists 4 sources.
Filename: SA317Ama.rtf

Amazon; Expansion and the Future of the Printed Book
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This 3 page paper is written in two parts. The first part considers the potential of Amazon to expand into ore product lines. The second part considers the future of books and whether the use of e-texts or e-books will replace printed books. The bibliography cites 5 sources.
Filename: TEAmazexpand.rtf

Amazon; SWOT Analysis
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This 3 page paper performs a SWOT analysis of Amazon.com, looking at the strengths and weakness of the company as well as the opportunities and threats that the company faces. The bibliography cites 6 sources.
Filename: TEAmazSWOT.rtf

Ambient Advertising
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A 5 page essay that describes ambient advertising and gives examples of what it is. Although this form of advertising is receiving a concerted effort in England and other European countries, it is certainly present in the United States and has been for many years. Success stories are also provided. Bibliography lists 4 sources.
Filename: Ambient.wps

AMC Case Study
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This 3 page paper considers the case of the Appalachian Mountain Club provided by the student. The case considers an holistic approach for the club to move forward and realise the goals it has planned, this includes bringing together the fragmented membership, increase communication and plan fund raising. The bibliography cites 1 source.
Filename: TEamc001.rtf

AMD and ATI Proposed Merger
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This 6 page paper looks at the proposed merger of AMD and ATI, considering it from the perspectives of anti-trust legislation. The paper looks at the motivations for the merger and the likely impact on the market before coming to a conclusion. The bibliography cites 4 sources.
Filename: TEAMDATI.rtf