ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines
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A 5 page discussion of the factors influencing airline success and failure. Identifies Southwest as standing head and shoulders above its competitors in term of market share. Notes that this success revolves around Southwest’s emphasis on being a short-haul company; one that doesn’t pretend to offer many of the amenities of the industry icons like Delta, United and American Airlines. Its emphasis is getting from point A to point B in as expedient and efficient manner as possible. The author asserts that while the other airlines wouldn’t benefit as much from changing their route structure they would benefit from a greater concentration on efficiency and less on customer amenities. Bibliography lists 3 sources.
Filename: PPairlin.rtf

Airplane Crash: A Case Study and Analysis
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This 5 page paper provides a case study regarding the aerospace industry and the use of quantitative analysis. FTA as a mode of analysis is explained in depth. Bibliography lists 3 sources.
Filename: SA433FTA.rtf

Airport Management
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This 6 page paper considers some of the current issues facing airport mangers. Issues discussed include security, budgetary control and constraints and the way in which simulation models are used and may be used in the future. The bibliography cites 9 sources.
Filename: TEairpot.doc

Airtours: package holiday to Morocco
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A paper which looks at Airtours as a company, and the marketing strategies which might be used for a package holiday in Morocco.
Filename: JLairtours.rtf

Al Ries’ and Jack Trout’s Advertising Strategy Book, “Positioning: The Battle for Your Mind”
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A 5 page book report on the ground-breaking 1981 marketing text. No additional sources are used.
Filename: TGposit.rtf

Alaska’s Retailers
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A 3 page paper offering abbreviated SWOT (strengths, weaknesses, opportunities, threats) analyses of Wal-Mart, Subway and IHOP in Alaska, followed by an equally abbreviated marketing plan for a gaming company in Alaska. Bibliography lists 3 sources.
Filename: KSmktgRetAK.rtf

Albert Dunlap and Corporate Transformation
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A 3 page discussion of Dunlap’s actions at Sunbeam Corporation in the 1990s. This paper points out the many wrongs Dunlap perpetuated. Bibliography lists 2 sources.
Filename: PPbusDunlap.rtf

Albertson's - International Expansion?
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A 24 page paper that explores the possibility of Albertson's expanding internationally. First, it is important to discuss the company, including its background, most recent revenue report, subsidiaries, and recent activities. The next section is a competitive analysis, including the forces driving the industry. A SWOT reveals more information needed to make a decision; it is in this section that Albertson's marketing is discussed. A section on foreign direct investment/international expansion discusses competitors who have expanded into other markets, primarily Wal-Mart, which becomes the focus for this section. The approaches to expansion are explained. Finally, recommendations are made for Albertsons' consideration if they propose to expand. Bibliography lists 21 sources.
Filename: PGalbtf.rtf

ALCOA - AN OVERVIEW
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This 6-page paper focuses on Alcoa and the aluminum manufacturing industry. The paper discusses Alcoa's pricing and inputs, while talking about the impact of global competition on the company. Bibliography lists 2 sources.
Filename: MTalcoaana.rtf

Alcohol Beverage Segments and Fosters in Australia
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This 16 page paper examines the way in which the alcoholic drink market could be segmented. These segments are then applied to the well known Australian company Fosters, identifying which of the segments are most important and why, looking at the characteristics and behaviour of the segments. The bibliography cites 7 sources.
Filename: TEfoster1.rtf