ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Airline Advertising
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This 10 page paper considers the statesmen that "Too much contemporary airline advertising is boring, stereotyped and sexist". The paper examines this using six different airlines advertisements, for television and print and deconstructing the marketing content. The bibliography cites 11 sources.
Filename: TEairadv.rtf

Airline Deregulation Today
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8 pages in length. This informative paper on airline deregulation outlines the issues, summarizes the facts, and responds to specific questions concerning deregulation. Bibliography lists 5 sources.
Filename: JGAdereg.wps

Airline Industry - Profitability And Risk Management
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This 10 page paper is the beginning proposal for a research study that asks if there is a relationship between operational risk management and profitability in the airline industry. The paper presents the problem, the questions, an overview of the literature on the topics and the research design. Bibliography lists 15 sources.
Filename: PGairrsk.RTF

Airline Industry Analysis
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A 4 page paper analyzing the airline industry according to Porter’s five forces. The paper concludes that critical factors for success in the industry include the ability to compete in ways different from competitors and intense customer loyalty. Most airlines struggle to achieve these ends. Bibliography lists 3 sources.
Filename: KSairIndAnalyPort.rtf

Airline Industry Model: Tight Oligopoly
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A 5 page paper discussing the industry structure that emerges as mergers and acquisitions continue to occur within the airline industry. It is not the old airlines that consistently gain highest ratings in customer satisfaction, safety, efficiency and performance, but rather Southwest - the only one that refused to operate in the same manner as the older, more established airlines. The anti-competitive bent to which major airlines cling ultimately is bad for them as well as for consumers. Whereas a loose oligopoly may be beneficial in the airline industry, one that is as highly concentrated as that which exists now is not. Bibliography lists 3 sources.
Filename: KSairOligo.rtf

Airline Industry Report
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This 13 page paper considers the airline industry and if it doomed to remain a low profit industry. The paper looks at the background of the industry and then undertakes a SWOT analysis to look at the strengths, weaknesses, opportunities and threats, a PEST analysis which considers the political, economic, social and technological influences and a Porters Five Forces analysis. The bibliography cites 10 sources.
Filename: TEairline.rtf

Airline Industry Trends
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A 6 page paper discussing trends in the global airline industry. Several airlines have made changes specifically targeting the business traveler, but many of the world's leading airlines face survival issues. All airlines are required to address financial, security and customer issues. Bibliography lists 11 sources.
Filename: KSairTrends.rtf

Airline Management Questions
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A 5 page paper answering 4 questions about the airline industry. Questions address codesharing at American Airlines and China Eastern Air; what makes Herb Kelleher worthy of admiration; suggestions for marketing for the future; and recommendations for allocating $5 billion for fleet replacement over 4 years. Bibliography lists 13 sources.
Filename: KSairMgmtQues.rtf

Airline Marketing Since September 11th
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17 pages in length. The ripple effect of September 11th's terrorist attack has touched virtually each and every person in one way or another; however, perhaps nowhere was the detrimental impact felt more severely than in the travel industry. In essence, people were terrified to leave the safety and sanctity of familiar surroundings and, as a direct result, airplane travel plummeted to a new low. This reaction to the potential for subsequent attacks caused untold numbers of airline employees to be furloughed or laid off indefinitely, while the airlines themselves took such an economic beating that many required government bailout in order to remain in business. As such, marketing tactics have reflected the need for people to overcome their fear and once again support the airline industry's precarious existence. Bibliography lists 13 sources.
Filename: TLCAirMk.rtf

Airline Security Issues and A Strategy for Revamping the Entire Security System Following September 11th
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This 20 page paper provides an overview of the issues of security following September 11th. This paper focuses on the airline industry and the use of biometrics.
Filename: MHAirlin33.rtf