ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Advantages of Multibusiness Corporations
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The structure of a business can be the single most important aspect of whether or not it weathers the economic storms of the modern world. The consumer may not know the nature of the structure; whether it is a sole proprietorship, a partnership, a corporation or a limited liability company - but it may make a significant difference to the amount of taxes that are paid, how the employee is able to share in the profit, the response that can be made to a lawsuit and how it is bought and, or, sold. This 5 page paper first describes the alternative structures, then explores the advantages in a multibusiness corporation. Bibliography lists 5 sources.
Filename: KTadcorp.wps

Advantages Of Structuring Business As A Partnership
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A 12 page paper that explores the different kinds of business structures. The purpose of this essay is to illustrate the viability of a partnership as a business structure. To do this, the writer describe and discusses each of the different forms of business, e.g., sole proprietorship, general and limited partnerships, different types of corporations, and the LLC company. The discussion includes a list of the advantages and disadvantages of each business structure. Bibliography lists 11 sources.
Filename: PGbusfrm.rtf

Advantages of Unions
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A 7 page paper that explores the increase in union membership in 1997 because of advantages (general and specific) provided by unions to its members. The needs of today's employees in a reorganizing and downsizing corporate environment are attributed to a new growth in union membership. For this reason, unions have realized a reverse of the decline in union membership experienced over the past 15 years. Today, unions are helping workers in industries as varied as aircraft workers to physicians. Bibliography lists 7 sources.
Filename: Unionad.doc

Advertisement Analysis / Three Hotels
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A 9 page essay that comparatively analyzes print advertisements for three different hotels. The analysis looks at the structure and content of the advertisement and identifies the target audience for each advertisement with evidence to support the writer's conclusions. Socio-cultural and subliminal messages are explored for each ad. Bibliography lists 5 sources.
Filename: Ad3hotel.wps

Advertisements: Appealing to our Need for Autonomy
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5 pages in length. The focus herein is on the consumer's need for autonomy in making purchases based on advertisements. Advertisers are more in control of the consumer than we might like to think. This paper will help point out how that is happening. Bibliography lists 5 sources.
Filename: JGAauton.wps

Advertising & Public Opinion
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A 6 page essay discussing the relationship between advertising and public opinion. The writer uses Calvin's Klein's alleged "teen sex" ads as a primary case-in-point. Bibliography lists 6 sources.
Filename: Adpublic.wps

Advertising - An Overview
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Advertising – An Overview: This 8-page essay provides an overview of advertising in the United States since the 1950’s. In addition, ideas relevant to puffery are examined. As annoying as they can be, adverts provide a service that is both more cost effective and broader in scope than personal selling. Bibliography lists 2 sources. SNAdhist.doc
Filename: SNAdhist.doc

Advertising - GEICO And AFLAC
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A 5 page paper that discusses advertising strategies of the two companies. How successful has GEICO's gecko been and how successful has AFLAC's duck been? Did the icons increase sales? Both have branded themselves to these images. One author said that great brands have personality and GEICO has personality. AFLAC's duck is so popular, the company had to establish rules for its use. These are the issues this essay discusses. Limited data are reported to justify conclusions. Bibliography lists 9 sources.
Filename: PGgcoaf.rtf

Advertising 1920 - 1940
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This 3 page paper considers how advertising changed during the 1920’s and how this reflected class and gender changes. The paper gives examples of advertisements that demonstrate this. The bibliography cites 10 sources.
Filename: TEad1920.rtf

Advertising According to Erikson
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A 4 page paper describing each of Erikson's eight stages of development and identifying a fictional character for each stage. The paper concludes with a short description of three articles describing research focusing on Erikson's theory. Bibliography lists 4 sources.
Filename: KSadvErikson.rtf