ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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A Study - Low Cost Airlines vs Ferries
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This 6 page paper. Why do people choose a ferry or a low-cost airline to get to the same place? This paper offers a draft questionnaire to be administered to random passengers of a budget airline and the ferry. The paper also presents questions for semi-structured interviews of SeaCat Ferry employees for the purpose of learning how the company operates. Bibliography lists 7 sources.
Filename: PGireln.rtf

A STUDY IN CONSUMER SOAP
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This 7-page paper focues on the marketing of consumer soap. Under discussion are aspects such as Maslow's needs hierarchy, target markets and demographic characteristics. Bibliography lists 5 sources.
Filename: MTsoapstud.rtf

A Study into UK Organic Dairy Farming and the Market Demand
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In this 40 page paper the UK organic dairy sector is examined. The development of the sector may be seen as a response for both environmental and consumer concerns. This market was once one that was buoyant providing a premium for organic farmers. However, the supply has now exceeds the demand. The result is that farmers in this sector need to adapt and change in order to retain the market and develop it so that they can survive as organic farmers. The current situation is that of a crossroads, depending on how the market develops and the way the dairy farmers influence that development will determine the future of the organic dairy farming and its’ produce. This paper argues that the farmers need to change the culture of producing and marketing organic dairy produce, looking at ways of developing the value chain, to add value and increase the demand for the product overall as well as reducing the level that is satisfied by the import market. Beginning with consideration of the dairy market and organic dairy farming in the UK, the history of the development of milk marketing is outlined to show how the current culture of lack of marketing or value adding exercises has developed. The paper then looks at the different influences that may impact on this, how value may be added and the different actions that both farmers and retail can and are taking to stimulate demand for organic products and a whole and also for that demand to be satisfied locally. The bibliography cites 29 sources.
Filename: TEdairyf.rtf

A Study of Globalization
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This 9 page paper looks at different aspects of globalization. The paper starts wit the reasons behind the drive towards internationalization and the rise of the global enterprise, then at the obstacles to overcome including political and cultural constraints and environmental complexity. The paper then considers how a company can plan to succeed with a global strategy and how they may convince a government of the benefits that can be achieved. The last part of the paper then consider the important role of the treasury when a country is trading in the international markets, such as controlling exchange rates. The bibliography cites 8 sources.
Filename: TEimpglo.rtf

A Study of Recency as a Negative and Sometimes Faulty Perception Communicated in Management and the Work Environment
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This is a 10 page paper discussing the perception of the recency effect within the work environment. Recency in which the most recent information received by an individual seems to be given the most weight in decision making has a great deal of importance in the field of management and the work environment. Managers within the business environment are used to dealing with recency plans within a business sense in that recency in business is a measurement of customers who have purchased merchandise “recently” or within an advertising perspective it is the psychological effect in which customers remember the “most recent” merchandizing when purchasing products. Despite management knowing about business recency, few if any are aware of the psychological recency effect within their own decision making process and the perceptual errors which can be made. In fact, the recency effect within the work environment can lead to poor judgment, poor or inconsistent management and poor communication skills throughout administration. Bibliography lists 8 sources.
Filename: TJrecen1.rtf

A STUDY OF THE DIAMOND INDUSTRY
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This paper examines the diamond industry, its history, costs and processes of mining and production and marketing of the gemstones. The paper also discusses the role of De Beers in the overall development of the industry. Bibliography lists 7 sources
Filename: MTdiamon.rtf

A SWOT Analysis of an International Expansion Strategy
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This 4 page paper conducts a SWOT analysis of the strengths, weaknesses, opportunities and threats affiliated with an American-based business developing operations in another country. As an example the US based restaurant chain Golden Corral is used. The bibliography cites 4 sources.
Filename: TEgcoral.rtf

A SWOT Analysis of Identix Inc
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This 3 page paper performs a SWOT analysis on Identix Inc, looking that the strengths, weaknesses, opportunities and threats faced by this biotechnology company. The bibliography cites 4 sources.
Filename: TEidentix.rtf

A SWOT Analysis of the Amazon.com Web Site
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This 3 page paper provides a brief SWOT analysis of the Amazon.com website. Bibliography lists 1 source.
Filename: HVamzswt.rtf

A SWOT Analysis of the Maytag Corporation
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This is a 3 page SWOT analysis of the Maytag Corporation (2003). A SWOT analysis (Strengths, Weaknesses, Opportunities, & Threats) of the Maytag Corporation reveals an internationally strong corporation with a good reputation which has recently discovered some of its own weaknesses and areas of vulnerability and has experienced great losses within its first quarter this year (2003) in which it will need to cut over 500 salaried positions for partial recovery. Maytag has however, continued to be innovative in regards to future opportunities and has not only extended its product line and market but also has extended further into the international market with a production agreement with Daewoo Electronics of Korea. Threats to the company include lower production costs in other countries which have resulted in Maytag closing some of its U.S.-based plants and building new plants outside of the U.S. Bibliography lists 5 sources.
Filename: TJMaytg1.rtf