ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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A Review of Fire Safety in Gas Plants in Gas Plants
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This 14 page paper examines fire safety in ga s plants. The paper identifies the root causes of fires, analysis the fire risks, and risks associated with fire and looks at the way that these may be managed. The bibliography cites 20 sources.
Filename: TEfiregas.rtf

A Review of Jay Levinson’s “Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business”
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A 5 page review of the newest edition of this innovative marketing primer. This edition has been updated substantially to reflect technological innovations which make guerrilla marketing even more effective today than it was twenty years ago. Levinson’s book excels in instructing the reader how to best promote a product to capture the most return on the advertising dollar. No additional sources are listed.
Filename: PPgurMrk.rtf

A Review of Martha Barletta’s book Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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This 5 page paper is a comprehensive review of Martha Barletta’s book “Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment”. The paper looks at the contents of the book, the main arguments and the value that it may add to the marketing environment. The bibliography cites 1 source.
Filename: TEwomenm.rtf

A Review Of U.S. Advertising Since 1950
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5 pages in length. In the early part of the twentieth century, American advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing campaigns have utilized ethically questionable tactics to sell the companies' products. As the 1950's advertisements reflected, women had a particular place within the confines of both society and home; theirs was to facilitate the family in such a manner as to uphold every aspect of its existence. Entering into the twenty-first century, there is hardly a glimpse of such blatant gender bias in contemporary advertising. Bibliography lists 4 sources.
Filename: TLCUSadv.wps

A sample sales presentation
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5 pages. This is a sample sales presentation for an anonymous company. Describes employee benefits as well as a plan applicable to any company in sales with a sample cost/budget analysis. Discussion includes how to build repeat customers and the successful management of a sales or marketing company. Bibliography lists 2 sources.
Filename: JGAsales.wps

A Scenario in Automotive Manufacturing
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A 4 page suggestion for implementing plant closures, reorganization, and outsourcing as a means of reducing costs and maximizing productivity capabilities. Bibliography lists 5 sources.
Filename: PPbusautomng.rtf

A Shortage of Skilled White Collar Workers: The Importance of In-House Training
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A 6 page discussion of the correlation between the changing workplace and the shortage of skilled white-collar workers. Asserts that this shortage is not solely attributable to the educational system and that companies must take employee training into their own hands. Bibliography lists 6 sources.
Filename: PPjobSkl.wps

A Situation Of Poor Listening In The Corporate Environment
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7 pages in length. The writer discusses how empathetic listening – also called mindful listening – is being one-hundred percent present in body, mind and soul when the other person is talking without inserting verbal interruptions or facial distractions. Bibliography lists 6 sources.
Filename: TLCListeng.rtf

A Sociological View Of Hooter's™
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A 5 page paper written as a letter to the editor of a newspaper, which has received and printed several disparaging letters with the opening of the city's first Hooter's restaurant as their topics. One woman called the new Hooter's a 'breastaurant;' a man wrote in response that the women should tend the kids and not worry about it. This paper gives some sociological insight regarding the popularity of the restaurant and explains some of the country's fascination with it. Bibliography lists six sources.
Filename: Hooters.wps

A Solution for the Diversity of Problems Caused by Sweatshops
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A 7 page discussion on sweatshops and the problems they prevent for lesser developed nations in terms of unfair wages, poor working conditions and environmental impacts. This paper proposes a solution to those problems. Bibliography lists 2 sources.
Filename: PPsweatshopSolution.rtf