ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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A Look at Total Quality Management (TQM)
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This 4 page paper examines TQM but also compares it to another management model (BPR). TQM is discussed in terms of how it is applied to various industry types. Four questions posed by a student are answered in the context of this essay. Bibliography lists 2 sources.
Filename: SA533TQM.rtf

A Management Perspective
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5 pages. "Planning is looking ahead and controlling is looking back." Based on this statement, this research paper considers the management perspective that forward thinking is very important in the management of any business, but by considering the past it is also possible to learn to plan more efficiently and with more knowledge. Neither looking ahead nor looking back should be considered more important than the other; rather, by doing both, the most effective manager can make his or her business a more tightly run and efficient machine. Bibliography lists two sources.
Filename: JGAmgahd.wps

A Manager's Personal Development
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A 7 page paper discussing the usefulness of the Myers-Briggs Type Indicator (MBTI) in solidifying "who" an individual is and how that increased self-awareness can be used to improve leadership abilities. The paper explores personal history, strengths, vision and values of a real person (the writer) in light of MBTI categorization, and how that person can use the information to grow both professionally and personally. The paper concludes with specific steps for the student in how to arrive at his own assessment of himself, using his greater self-awareness in leadership. Bibliography lists 3 sources.
Filename: KSmgrPersDev.wps

A Managerial Plan for Diversity
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A fictitious, 8 page plan for a model company to incorporate an emphasis on diversity in its human resources. A detailed strategy, blueprint for implementation, etc; are all included in this well-structured presentation. Bibliography lists 2 helpful sources.
Filename: Manadiv3.wps

A Market Analysis of a New Product
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This 10 page paper is a market analysis of a new product. A new beer La Militante, launched onto the Canadian market in 2004 is examined, the paper looks at what the product is, the potential market, how the market is segmented and the way the product is designed to appeal to some of these segments. The bibliography cites 2 sources.
Filename: TEnrewbeer.rtf

A Marketing Analysis of the King David Hotel
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This 6 page paper examines this hotel, and the corporation that owns it, in respect to its strategy. Many concepts are discussed in a ten part paper designed by a student. Items included involve history, strategic evolution, company mission, a five forces analysis and international aspects of the business. Many facts about the business are included in this paper that is chock full of information. Bibliography lists 6 sources.
Filename: SA401KDH.rtf

A Marketing Case Study; Lucozade and Lara Croft
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This 8 page paper considers the re-branding of the drink Lucozade. The writer looks at how association marketing was used to increase the market share of this drink by influencing the way the refreshment was perceived by potential consumers and by impacting on the decision making process. After considering the results of the marketing campaign the writer consider how the product should be marketed in the future. The bibliography cites 11 sources.
Filename: TElucoza.rtf

A Marketing Concept: Employment and Human Resource Development in Poland
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This 9 page paper provides an overview of a marketing concept relative to HR development in Poland. The Polish Agency for Enterprise Development (PAED) is an organization designed to address the employment and human resource needs of a constantly changing Poland. The call for improvements in employment and human resources development and the increasing focus on the internal workforce are elements that have been a part of recent efforts to improve Poland’s economy. Bibliography lists 10 sources.
Filename: MHHRPola.rtf

A Marketing Plan for a New Business
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This 5 page paper provides an example of how to create a marketing plan for a new business. The business used in this paper is for a freelance paralegal service company geared to immigrants. The four P's are considered. Bibliography lists 2 sources.
Filename: SA302mkt.rtf

A Marketing Plan for Highland Spring
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This 20 page paper examines the Scottish bottled water company Highland Spring. The paper begins with a situational analysis including a SWOT. PESTLE and Porters Five Forces model analysis. Marketing objectives are then outlined including the positioning and target market and a strategy to increase sales is presented based on the situation of analysis and the marketing objectives. The bibliography cites 21 sources.
Filename: TEhighland.rtf