ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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A Leader To Notice: Mark Hurd
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A 5 page paper that presents an introduction to Mark Hurd, CEO of Hewlett-Packard. The paper reports the awards he has received for his leadership and his success as CEO, President and Chair of the company. The writer also comments on his leadership style. Bibliography lists 5 sources.
Filename: PGhurdh.rtf

A Learning Contract
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This 11 page paper is a learning contract drawn up by looking at the way a course of learning will be undertaken. The paper starts by looking a the background of the decisions to take the course, the way the project undertaken will link in with academic studies and personal learning objectives. The last part of the paper outlines three personal learning objectives, using SMART criteria; meaning that the targets have to be specific, measurable, attainable realistic and timed. The bibliography cites 7 sources.
Filename: TElearndoc1.rtf

A Life Cycle Analysis of Credit Cards
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This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as the first mover and Visa as the current dominant brand, but includes other brands and many examples of the theories of life cycle development and strategy in practice. The bibliography cites 11 sources.
Filename: TEccard1.rtf

A LONGPEST Analysis of the Airline Industry
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This 6 page paper looks at the local, national and global influences that are felt by the airline industry. Concentrating on the UK industry the paper considers the political, social economic and technological influences at these different levels. The bibliography cites 3 sources.
Filename: TEpestav.rtf

A Look At Business Ethics
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A 6 page research essay looking at three examples each of businesses with solid, high ethical standards and those with less-than-high such standards. "Scoundrels" listed are Starbucks Coffee (predatory practices), Hefty trash bags (deceptive environmental advertising at the litigation level) and Columbia/HCA Healthcare (rebates and financial incentives to physicians for using Columbia facilities). The good guys listed are Weyerhauser (solid environmental practices), Mary Kay Cosmetics and Southwest Airlines. Bibliography lists 10 sources.
Filename: Ethi.wps

A Look at General Motors' Profits
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This 4 page paper looks at GM's profits at the end of 2002. Several things are discussed including but not limited to the break down of sales in terms of trucks and other vehicles. An appendix is included. Bibliography lists 6 sources.
Filename: SA305GM.rtf

A Look at International Expansion Theories
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This 7 page paper examines a variety of theories. Examples are provided. Bibliography lists 7 sources.
Filename: SA832iet.rtf

A Look at Microsoft and The Tootsie Roll Company
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This 3 page paper evaluates two firms in light of the balanced scorecard ( customer satisfaction, financial performance, internal business processes, learning and growth). Two cases are included: Microsoft and The Tootsie Roll Company. Bibliography lists 4 sources.
Filename: SA333TRC.rtf

A Look at the Hershey Corporation
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This 5 page paper examines the candy industry and Hershey in particular. Bibliography lists 5 sources.
Filename: SA815Her.rtf

A Look at the Smoking Ban in Bars
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This 5 page paper examines relatively new legislation that bans cigarette smoking in bars. The subject is discussed in general as related to whether or not the government should have the right to intervene. Bibliography lists 3 sources.
Filename: SA533bar.rtf