ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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21st Century Leadership For Health Care Organizations
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This 7 page paper begins by explaining why new leadership styles are needed and what is driving these needs. The writer comments on the poor organization within the system as it is, the new needs of consumers, including the increasingly growing senior population, technology and other advances. The writer then explains transformation leadership and servant leadership and recommends these two approaches be used in tandem for effective leadership. The writer also cites two authors who recommend these models for health care organizations. Bibliography lists 9 sources.
Filename: PGhltldn.RTF

360-Degree Feedback In Management
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A 5 page paper that analyzes the benefits and problems of using the 360-degree feedback management method. The writer supports the process as an important tool in improving worker moral and organizational effectiveness. Bibliography lists 5 sources.
Filename: Feedback.doc

3i Performance and Strategy
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This 16 page paper examines the private investment company 3i. The paper starts by reviewing the 2001 and 2002 financial performance, the second part of the paper then examines the strategy of the company with reference to the models of Porter, Hofstede, Bartlett and Goshal and others. The bibliography cites 11 sources.
Filename: TE3istrat.rtf

3M Case Study
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This 4 page paper examines the 3M company and the position they were in during the early 1990’s. The background of the company and its’ culture of innovation is outlined before the paper presents a SWOT analysis and considers the strategy that is and should be followed. The bibliography cites 2 sources.
Filename: TE3mcase.rtf

4 P's; Marketing in Malaysia
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This 5 page paper examines the 4 P's product, price, placement and promotion and demonstrates how they may be used by a company in order to compete in the market place. The writer gives examples from Malaysia to illustrate the points raised. The bibliography cites 5 sources.
Filename: TEfourps.rtf

401 K Plans
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A 5 page essay discussing the pros and cons of 401k plans. Bibliography lists approximately 6 sources.
Filename: 401kplan.rtf

7 UP Billboard Advertisements: Then And Now
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7 pages in length. The advertising strategies of 7 UP have been heralded as some of the most innovative, inspired and creative of all the soft drink marketing campaigns. With its target audience between the ages of twelve and twenty-four, the soda maker has incorporated innocence, purity, activity and humor into the vast majority of its diverse marketing approaches. Bibliography lists 8 sources.
Filename: TLC7-UP.rtf

7-11 -- Time Management Around Merchandising Issues
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A 7 page paper with a background on Southland Corporation, and a 'local' 7-11 store and its merchandising functions. The paper proposes time management solutions to its apparent merchandising flaws. Bibliography lists 3 sources.
Filename: 711bus.rtf

888.com
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This 5 page paper examines the online gambling and casino company 888.com and considers the strategy of the company using Porters Five Forces model, which looks at existing competition, new entrants, customers and suppliers and substitutes. The bibliography cites 8 sources.
Filename: TE888com.rtf

A Backhanded View of Business Ethics
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A 4 page paper discussing aberrations of business ethics promoted by two self-proclaimed “theorists.” Albert Carr, Norman Gillespie and Peter Drucker all maintain very different views of the role that ethics and ethical behavior play in the conduct of business. The purpose here is to examine and assess the position of each, determining which approach is the better one to follow. The paper concludes that the international business climate has changed dramatically since the height of Drucker’s writing activity, but the simple rules and common sense he promotes have not. Carr and Gillespie are just plain wrong. Each has invested misplaced energy and thought that perhaps could have been used to produce something worthwhile. Bibliography lists 6 sources.
Filename: KSbusEthCarrGil.rtf