ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”
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This 3 page paper examines the health care industry to support the argument that “marketing is more than promotion, and promotion is more than advertising”. The bibliography cites 5 sources.
Filename: TEmarpromh.rtf

“Marketing to Women” by Martha Barletta
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A 10 page chapter by chapter review of Martha Barletta’s “Marketing to Women: How to Understand, Reach and Increase Your Share of the Largest Market Segment.” No additional sources cited.
Filename: RAmrwmn.rtf

“New Venture Creations”
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A five page paper which looks at the problems and difficulties which may be encountered by new business ventures in the first twelve months of operation, and how many of these can be anticipated and alleviated by thorough planning and research. Bibliography lists 2 sources
Filename: JLnewvent.wps

“Older Workers and the 1967 Employment Act”
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A five page paper which looks at the way in which the 1967 Age Discrimination Employment Act is utilised by older workers in cases of unfair dismissal and discrimination, and considers the perception of older employees in general by corporations. Bibliography lists 4 sources.
Filename: JLolderworkers.wps

“Out of this Furnace” and “Fast Food Nation”: A Common Lesson
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A 4 page overview of the books by Thomas Bell and Eric Schlosser. This paper presents the contention that the same societal problems which confronted the Progressives in the early part of the twentieth century, problems similar to those revealed in “Out of this Furnace”, continue to confront us today. “Fast Food Nation” reveals, in fact, the same societal hierarchy and injustices which were present in society some one-hundred years ago. No additional sources are listed.
Filename: PPfurna2.rtf

“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine
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A 5 page analysis of this ad by Acclaim Enterprises, Inc. This paper emphasizes the direct marketing approach. No additional sources are listed.
Filename: PPadGameSystem.rtf

“Pre-testing and creativity in advertising”
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A five page paper which looks at the way in which pre-testing is perceived at various stages of the advertising campaign process, and whether it could be said to increase or decrease levels of creativity within the campaign. Bibliography lists 5 sources.
Filename: JLpretest.rtf

“Pyramid Power” IT
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An 8 page paper discussing the IT pyramid and its various levels, then identifying the place that two companies, USAA and Ford Motor Company, occupy in the pyramid. Includes 2 figures. Bibliography lists 3 sources.
Filename: KSitPyrPower.rtf

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”
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A 9 page overview of the development of MasterCard’s innovative advertising campaign. This paper details the research that went into designing the campaign. Bibliography lists 3 sources.
Filename: PPmarketingMCpriceless.rtf

“Sports marketing”
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An eight page paper which looks at several aspects of sports marketing, in terms of the potential consumer base, marketing strategies, the importance of market research and the way in which these factors affect both sport itself and sports-related products. Bibliography lists 6 sources
Filename: JLsportsmark.rtf