ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Two Companies' Use of the Internet
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A 5 page paper discussing two companies that heavily participate in Internet commerce, Gateway 2000 and DLJ Direct. Overall, the promise of great success through Internet marketing has not been realized in most areas of sales, but personal computer sales and online brokerage services have been exceptions. Both are wonderfully suited to Internet commerce: Gateway's customers obviously are computer literate; DLJ Direct's customers have come to rely on the ease and rapidity of stock trading using an Internet service. Though the Internet has not reached its full potential as a sales tool, it is heading resolutely in that direction, and to the point that those companies not offering extensive online options to their existing customers may lose those customers to businesses that do. Bibliography lists 6 sources.
Filename: Twocos.doc

Using the Internet to revolutionize Electronic Data Transfer
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This 10 page report discusses applications of the Internet in the evolution of electronic data transfer. Asynchronous transfer mode, changes in the international standards for computer networking and Internet all have had and will continue to have a significant impact on the future of EDI (electronic data interchange) and allowing the framework by which it can become a truly ubiquitous tool in modern business. Bibliography lists 15 sources.
Filename: BWedt.wps

Web Business / Going Global On The Internet
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A 5 page essay discussing the challenges and opportunities that await a business when it decides to go global on the Internet. Bibliography lists six sources.
Filename: Webiz2.doc

Information Technology Outsourcing
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A 15 page paper discussing information technology outsourcing, what it is, the trend toward it, and how it can help companies save money. Includes a hypothetical study of a fictitious auto manufacturer and why the company should choose to outsource. Bibliography lists 10 sources.
Filename: Itout.wps

Broadcast Media Advertising / The Choice To Ban Ads?
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12 pages in length. Advertising is a company's primary means by which to sell its product; without television or radio advertising, businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging one's product, for the advertising industry has become a well-versed and slick operation all its own. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. The writer discusses the fact that while the broadcast media are the focal points for such a vast array of advertising techniques, they does not reserve the right to censor public consumption. Bibliography lists 7 sources.
Filename: BroadBan.wps

Can Broadcast Media Reject Ads ?
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A 6 page essay detailing arguments concerning whether or not broadcast media (Tv, radio, etc;) should be allowed to reject advertisements based upon their content. (Comm/Media, Law, and Advertising). Bibliography lists 12 sources.
Filename: Broamark.wps

Centrica
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This 16 page paper examines the energy and services company Centrica. The analysis is undertaken using Porters Five Forces, a PEST and a SWOT analysis. The bibliography cites 8 sources.
Filename: TEcentri.rtf

Brian Gallagher and The United Way: New Approaches to Old Problems
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Brian Gallagher and The United Way: New Approaches to Old Problems A 5 page discussion of the waves being made in the United Way by the new CEO Brian Gallagher. The United Way finds itself being catapulted from its traditional role in world society as a fund raising organization to a role which encompasses not only fund raising but problem solving. Needless to say there has been a certain resistance to this change. This resistance has been noted both within and outside the agency from individuals who think that the United Way’s role should be restricted to fund raising and not extended to what they perceive as “social engineering” . This paper supports Gallagher’s systemic approach to fund allocation. Bibliography lists 3 sources. PPuntWay.rtf
Filename: PPuntWay.rtf

C. Mervyn Maxwell/ Magnificent Disappointment
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A 5 page analysis of Maxwell's book concerning the life of William Miller (1782-1849), an American farmer and Baptist preacher, who believed that the second coming of Christ was imminent and founded a movement based on his beliefs. No additional sources cited.
Filename: 902ndcom.rtf

BUSINESS PROCESS ENGINEERING AND ITS POSITIVE IMPACT ON CORE BUSINESS PROCESSES
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This 10-page paper focuses on the theory of business process reengineering and how it can positively impact already existing core business processes. Included in the essay is a discussion of the origins of BPR, as well as specific examples of BPR's impact on already established business processes. Bibliography lists 2 sources.
Filename: MTbprcbp.rtf