ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Liquid Candy Wars / Coca-Cola Versus Pepsi
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6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. This paper examines the tactics used by Coca-Cola and Pepsi and looks at the diverse strategy used to attract the attention of the customer. Bibliography lists 6 sources.
Filename: JGAcolas.rtf

COCA-COLA AND TOTAL QUALITY IMPROVEMENT
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This 5-page paper, by using various examples from the Coca-Cola company, attempts to address the execution phase for Total Quality Implementation including management support, customer satisfaction and employee feedback. Bibliography lists 5 sources.
Filename: MTcocaqu.rtf

Sexual Harassment in the Workplace
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This 6 page paper provides a fictitious case study, provided by a student, regarding a sexual harassment scenario where a female boss has created a hostile environment for one of her male employees. General information regarding harassment is provided, including the relevance of Title VII of the 1964 Civil Rights Act. Much of the paper comprises a memo written to the CEO concerning the matter. Bibliography lists 10 sources.
Filename: SA010sex.rtf

FACTORS IN ORGANIZATIONAL CHANGE
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This 5-page paper discusses several concepts associated with organizational change including the Force Field Theory, change process and change management and organizational development and organizational management. The essay attempts to compare and contrast these concepts, and concludes with suggestions on how to reduce employee resistence to change. Bibliography lists 2 sources.
Filename: MTorgfor.rtf

CEMEX S.A. de C.V.
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This 7-page paper is an overview of the Mexican cement company Cemex S.A. de C.V. Taken from a case study regarding strategic decisions the company needed to make to operate globally, the paper outlines how Cemex managed to extracate itself from its 1998 problems. Bibliography lists 6 sources.
Filename: MTcemexs.rtf

Dell & Gateway Computers / Corporate Overview
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This 20 page report discusses two of the most highly successful personal computer companies in the world - Dell and Gateway. Each of them have become darlings of the investment world and each is living up to their own publicity and promotion. A brief overview is given of each with an analysis of various financial features, ratios, and market position. Bibliography lists 8 sources.
Filename: Dellgate.wps

The Internet's Role In Business Operations
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A 5 page glance at some of the applications of the Internet in conducting daily business. The most obvious applications of sales and marketing are mentioned, but the paper concentrates more on data management, communications and intranet applications. The growth of the Internet has made communication with remote locations—district offices, outside sales staff, favored vendors, etc.—more efficient than ever before. Use of the Internet in increasing productivity is not limited only to large businesses, either. One NY deli increased their lunch business by 30% when they began accepting take-out orders through their Web page. Bibliography lists 4 sources.
Filename: Webrole.doc

Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps

Entrepreneurial Use Of The Internet
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A 6 page paper discussing some of the reasons for the raging success of some businesses in Internet sales, while others languish and complain that it just hasn't worked for them. The bottom line is that there is incredible potential for success on the Internet, but businesses must make it easier for consumers to find them and conduct business with them. The successes of Dell and Netscape can be used as readily available 'how to' manuals: they offer full information on the product; they ask the consumer to purchase from the web site; they make site purchases easy; they offer guarantees of satisfaction. Bibliography lists 4 sources.
Filename: NetEntr.doc

Industrial Marketing in the 1990s
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An 18 page research paper that examines how marketing has changed during the 1990s. Specifically looking at how these changes have impacted IBM and the personal computing industry, the writer analyzes the changing landscape of industrial marketing and the forces that shape today's marketplace. Bibliography lists 13 sources.
Filename: Indmark.wps