ESSAYS -
LIST OF AVAILABLE ESSAYS ...
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Measuring Brand Equity
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This 8 page paper looks at issues concerning the way brand equity is measured and why it is important. The first part of the paper considers the measurement of brand equity including looking at brand assets and liabilities. The second part of the paper looks at what it meant by hard equity and why it is different to brand equity. The third part of the paper looks at the work of Interbrand in measuring brand equity. The last part of the paper discuses how brands can act as signals and looks at the link between brand and hard equity. The bibliography cites 15 sources.
Filename: TEbequity.rtf

Measuring Company Performance
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This 5 page paper considers how managerial and organizational performance assessment and evaluation is carried out in today’s competitive environment, looking at both financial and non financial measures. The bibliography cites 10 sources.
Filename: TEmeasum.rtf

Measuring Profit
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This 3 page paper discusses the distortions caused by differing accounting procedures in the profitability ratio. The paper looks at the different profit ratios, such as operating profit, net profit, EBIT and EBITDA and how they can be calculated and manipulated. The bibliography cites 6 sources.
Filename: TEprofitm.rtf

Measuring Risk in an Investment Portfolio
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Investment portfolios will need to match the risk profile of the investor. This 3 page paper considers how the risk of an investment fund or portfolio can be measures. The use of the beta and standard deviation are explained as suitable risk measurement tools. The bibliography cites 2 sources.
Filename: TEriskmea.rtf

Measuring Risk with Discount Factors
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This 5 page paper answer three questions set by the student. The first considers how to value Sento shares in the future and the way a discount rate can be determined and applied to a futures contract. The second part of the paper examines how different projects may be assessed for discount rates by their relative risk. The last part of the paper looks at how different types I of equities may be assess for an appropriate discount rate. The bibliography cites 4 sources.
Filename: TEriskmeas.rtf

Measuring Value in Publicly Owned Organizations
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The way that value is measured in firms usually focuses on financial or economic measures. This 8 page paper considers the measurement of value in publicity owned organizations and whether traditional measures such as profit levels or market value added, or if benefits and costs can be measured in a more holistic manner. The paper discuses the uses of a stakeholder approach to performance and the use of social accounting as well as issues of accountability. The bibliography cites 10 sources.
Filename: TEpuborgval.rtf

Medical Care; Accounting for the Future
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This 5 page paper looks at a case study provided by the student. The case uses excel to make future projections and also considers ways in which the accounts can be interpreted and what these interpretations may mean for the future.
Filename: TEforcas.wps

Mekong Bottled Mineral Water Report Assessment
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This 3 page paper looks at some financial reports and assesses the performance and issues of the firm and suggests ways to enhance performance.
Filename: TEmekong1.rtf

Mekong Bottled Water Case Study
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This 3 page paper is based on financial reports supplied by the student concerning a water bottling firm. The paper interprets the financial results, pinpoints where the firm has problems and makes some suggestions to improve performance.
Filename: TEmekong2.rtf

Mental Models of a Finance Officer in a Healthcare Setting
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This 3 page paper looks at the type of mental models which may be used by a chief finance officer in a healthcare organization when undertaking their duties, and considers the way that these may different from the mental models used by the healthcare staff including doctors and nurses. The bibliography cites 3 sources.
Filename: TEfinmenmod.rtf